Comments on: Intel launches new chip logos, rating system

Chipmaker revamps its processor badging and rating system for consumers and businesses.

[pithenumber]

by the logo it seems like the atom is an extreme(read as : expensive) edition chip?

[sharmajunior]

I like the new logos. I hope they have 3-d background, that'll look cool.

[slickuser]

Where is AMD Sucks logo?

[ColonelSharp]

holy crap- get rid of the annoying naming/rating system and just put the specs on there with some amount of stars! (1-5), people who are looking at the specs will get what they want (numbers...with a little bit of eye-strain) and people who don't will get what they want (pretty stars).

[BeamerMT]

I love your idea!! lol :-)

[kcotham]

They need to drop their low end Pentium and Celeron chips. No one wants them anyway. Their entire product line is too convoluted. It needs to be streamlined.

[Sausagebiscuit]

Too many people still buy these for them to get rid of them. Schools, offices, and other places that just run a spreadsheet or text editor all day long. They also make cheap parts for people on restricted income or watching their budgets. Again, people who need more will (should) know to stay away.

[AL-Graphic]

Intel no longer manufacturing Pentium ot Celeron chip itself, it all OEM outsource to 3rd coutries, Curretntly Intel only manufactureing above Core2Duo and Atom, the others just OEM!

[Freiheit13]

How long before they start doing half stars to show that a newer but less powerful chip is slightly better than the previous lower-end chip? (eg. the xx50 in ATI and nVidia chips)

[gerrrg]

Whoa. Talk about obfuscating the chips. Fire the market research company, folks.

[totocalimero]

Soon, we'll have a 2D matrix that cross checks CPU's on one dimension and versions of Windows in the other dimension. At the intersection, you will get a score that rates the user experience expected for a given version of Windows running on a given version of the CPU.

Then, at some point, Gianpaolo will have to look at a 3D cube where the 3rd dimension will be the GPU of the graphics card used to run Aero or whatever new boondoggle MS comes up with. The average consumer will then have to look at this new version of a Rubik's cube to figure out what to buy.

Brilliant!

[aMUSICsite]

Wow now it all become obvious. New badges take effect 1st April... A joke or a bad day to launch new logos ;)

[jrabbitb]

what happens when they come out with core i9 or something (ya know, something better then i7). will they change all the star ratings? or will they just add a 6th star that graphically looks like it was added because the new chips are just that awesome they break the 5 star rating system. like 120% stars for this chip! if anything use some sort of ever growing rating system (as a bad example: vista performance index) (as a good example: FLOPS or some other generic number, as this is obviously not something to really talk about how these chips scale)

[johnb300m]

I think as new processors come out, the older ones [i7] will move down the "star chart."

[jrabbitb]

so you will end up with the same chips with different star ratings (if the stars are added to stickers in some way which on a laptop is likely).

[surf&work]

Where's the "Confusion Inside" logo? :)

[mssoot]

Look people, the new rating system is a simple attempt to further obfuscate the ingenious system already in place to confound the amd fans. However as amd is on the way out we find this no longer necessary but we cant just come out and say this. Instead we discussed it over 3 days with our Janitorial staff and determined through focus groups in the mail room this system makes the most amount of sense. If you figure it out let us know as management is still having trouble with the inside/inside badge

[bdennis410]

Let's see only 24 (count 'em folks) "badges" to define. Consumers have trouble with more than two.
Maybe separating the Intel Logo from the model would help. This method seems endlessly confusing without more consumer education than may be possible, given the nature and channels of distribution.
Confusing the brand's quality image with "maybe worth a little less" thinking just doesn't "compute" in my mind.

[Raabscuttle]

Centrino is not a processor, it is a marketing ploy (processor plus OUR chipset and wifi). Good way to working them in with the processors Intel...

[Raabscuttle]

to quote:
http://www.geeks.com/techtips/2009/techtips-05APR09.htm

"Some Intel based computers may also have a Centrino sticker of some sort, but the Centrino is not a processor, it is a marketing gimmick that Intel came up with to sell more parts. Centrino simply means that the computer has the parts needed to get the sticker (usually a type of Intel processor, an Intel motherboard chipset and an Intel wireless chipset ? different versions of the Centrino have different requirements that they need to meet to get the Centrino sticker). "