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Comments on: TiVo CEO: Popular TV doesn't mean watched ads

Tom Rogers says that a show's ratings don't necessarily correlate to the most popular advertisements.

Add a Comment (Log in or register) (5 Comments)


by Andy_Black May 29, 2008 1:33 PM PDT: Hi, Ina. I lived next door to you in Bishop Hall at MU. Happened to be browsing tech news and recognized you from your picture. Congrats on your many years as a tech journalist, and also for your personal evolution. These days, I am a senior programmer for a financial company in Cincinnati.
Cheers,
Andy; Like this Reply to this comment


by tekwiz4u May 29, 2008 1:34 PM PDT: Lets be realistic here. I have a DVR and the sole reason to record shows is to skip ads. I have NO interest in watching a 15 or 30 second ad. Commercials take 10 minutes of a 30 minute show, which is huge airtime. I know paid advertising is big on TV time, but conisdering the way people have less time to do anything, they should look for a new busniness model. Adn the day my cable company FORCES me to watch commercials, im dusting off my VHS recorder. Why are they making a big stink about it now?; Like this Reply to this comment


by Crunchy Doodle May 29, 2008 2:52 PM PDT: I have some news for Tom Rogers - I do not use TiVo as a verb and I do not think I have a TiVo. In our house we have five ReplayTV units. In addition, two HTPCs running BeyondTV with a total of six HD QAM and three SD analog tuners and a few terabytes of storage. We have a DVArchive Server too with its terabyte, or so. I also poopli a lot. I do not watch many commercials. The ReplayTV boxes do a good job with Automatic Commercial Advance and the BeyondTV SmartSkip work moderately well. We are not all mindless dolts sitting in front of the TV drooling as we watch the commercials.; Like this Reply to this comment


by mikeburek May 31, 2008 5:25 AM PDT: TiVO is a great device. I don't have one. Do they notify the buyers how they are monitored? Although the info is probably not personally identifiable. Still, from what I've heard, it seems like this should be shown as a market research device and not a consumer device. Too bad for Nielson they didn't think of being able to know such a detail about viewing habits.; Like this Reply to this comment


by SteamChip June 2, 2008 4:08 PM PDT: If a commercial comes on I mute it, refill the tankard or sit on the throne and reign justice over my kingdom. Where do they get the idea people acutally WATCh commercials?; Like this Reply to this comment

(5 Comments)

About Beyond Binary

During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft.

Beyond Binary is a look at how technology is changing our lives and the people behind all that life-changing stuff, with an extra emphasis on that which emanates from Redmond, Wash.