Comments on: Microsoft unleashes another 'laptop hunter' ad
In the latest spot, it's a mom and kid in search of a computer. Not surprisingly, they go with a PC.
In the latest spot, it's a mom and kid in search of a computer. Not surprisingly, they go with a PC.
Web sites launch all the time, but they also shut their doors. We highlight 15 that bit the dust this year.
Let the debate begin: Was the iPhone more important than iTunes? Was anything bigger than Google finding a great business model? CNET offers its list of the 10 most important stories of the '00s.
During her years at CNET News, Ina Fried has changed beats several times, changed genders once, and covered both of the Pirates of Silicon Valley. These days, most of her attention is focused on Microsoft.
Beyond Binary is a look at how technology is changing our lives and the people behind all that life-changing stuff, with an extra emphasis on that which emanates from Redmond, Wash.
Add this feed to your online news reader
In Canada, they're running a bunch of scripted VIsta adverts with the apparent message that 5 and 8 year old kids can make videos and send photos (at least when scripted). They can do that on any computer if its set up and shown to them (probably easier on a Mac but who cares?).
And I think the point of these ads are, as you put it, "payback" for Apple's "I'm a Mac, I'm a PC" ads. Apple played the "Macs are easier and cooler" card and Microsoft is playing the "PCs are cheaper" card.
What is it with Microsoft messing over children lately for the sake of a buck?
What is it with Microsoft messing over children lately for the sake of a buck?
--------------------------------------------------------------
LOL. Why did I just have a South Park flashback moment?
Ted Koppel: Well, Hat McCulloch admitted he killed those toddlers. Why do you want him free?
Tweek: Oh Jesus man! N'ahah!
Ted Koppel: Just answer me this, Tweek: What do you see as "positive" about toddler murder?
Tweek: Ahah ... uh. It's easy?
Sorry, that first line should have read like this, I haven't had my afternoon coffee yet.
"First off, what parent is ready to plunk down about $1500 for a laptop for a kid of that age?"
why would i pay a crap load of money for a mac when i can do the same on a cheaper pc? plain and simple.
the answer to my question above is...."to fit in, and look cool"
By the way, asking a question and then giving a bad answer yourself is a very good way to prove how poor your argument is.
Oh, the only thing the kid said about the Mac he was looking at was "it's too small". Isn't the point of a laptop to be portable?
If all they want is a computer to sit in one spot to do a certain number of tasks and not be moved, why not get a desktop?
My first Mac I got, mostly just to see something other than Windows (a needed evil for PCs, at times) and within half a year that 'underpowered' 12" PowerBook became my main computer leaving my desktop PC that had twice the horsepower collecting dust, even when I was at the desk.
yea, but i can do things even faster with a free linux OS on a cheap PC.
http://blogs.zdnet.com/security/?p=2941
"It?s really simple. Safari on the Mac is easier to exploit. The things that Windows do to make it harder (for an exploit to work), Macs don?t do. Hacking into Macs is so much easier. You don?t have to jump through hoops and deal with all the anti-exploit mitigations you?d find in Windows."
[Editor's note: Personal attack deleted]
-Yoda
Consumers have decided since 1984 that Macs are not cool, that's why Apple will forever be stuck with 2% market share.
Consumers are just beginning to realize how pathetic Microsoft is. All these years Microsoft used anti-competitive methods to gain market share. Microsoft is the past. Apple and Google are the future.
Consumers are just beginning to realize how pathetic Microsoft is. All these years Microsoft used anti-competitive methods to gain market share. Microsoft is the past. Apple and Google are the future.
100% agree!!!!!
When consumer choice is measured, Macs are one of the top selling brands. And when consumer perception is measured, Macs score even better.
This is why MS is scared enough to make ads that show people how to buy 3 year old hardware for cheap...
I would bet it's somewhere between 2% and 10%, but most likely nearer the middle.
For God's sake people, its *JUST A COMPUTER*!!!
If a computer has changed your life so much that you've become an over zelaous partisan then something was seriously wrong with your life long before you ever looked at a computer.
1: Apple's share has been well over 2% for quite a long time
2: Apple's share as been growing.
3: Consumers (and businesses) tend towards lower cost not better performance nor better performance over time. It is easy to say this computer which costs less now [hard cost] is a better deal when the true cost over time is less than this other computer [soft cost]
When I travel by train - most everyone has an PC. But when by air most have a Mac. Those with the money to choose - choose Mac.
Seriously? Blu-Ray is a selling point? Oh wait, I'll totally be able to tell the difference between DVD and Blu-Ray on my laptop screen, especially on an airplane or at Starbucks. Wait, I'm sorry, I forgot how important Blu-Ray is to laptop devices with screens smaller than the LCD TV recommended minimum screen size of 50" for Blu-Ray to become "worth it".
Also, why the hell would you want to carry a "laptop" with a 16.4" screen? Are you training for iron man or something?
this already has a lowly 2 hrs of battery life add in bluray
and yr lucky to actually finish a Movie ! great job MS
keep on selling those marketing gimmicks !
But refurbed and previous gen Pros are in the $1500 range (after all, most of the MS ads suggest buying previous generation hardware, right?)
Why should someone have to buy a used computer?
And if your doing gaming if you buy a Windows license MS still gets there money anyways lmfao.
but he wanted something for games. which is better for games, pc or mac?"
The PC is better for games. He will probably be playing games on a PC while living with his parents for the next 40 years.
I'm posting this from an iMac, and yeah, it's not that great. I got a good deal though. Last summer 2.4 Ghz, 3gb of RAM, 20 inch monitor, 512MB graphics, and a 3 year warranty for 1,400. I'm fairly certain I wasn't apple taxed. I looked at all the computers at Fry's and couldn't find a better deal.
For starters, lets compare a Microsoft laptop with an Apple laptop...oh...uh...wait...Microsoft doesn't make a laptop...DUH! And that cheap a** Sony junk they bought....a "gaming" laptop...maybe if your game is Solitair.
...have you not seen the new mac ads? They don't have Justin Long anymore. (SPOILER: he actually uses Dell)
It is good that Mac & PC are going against each other and this surely means that consumers will benefit irrespective of their choice.
I'd be willing to be that most of the people that are buying the anti-virus for Mac OS are either, new converts to the Mac (thinking that you HAVE to have antivirus), or they are just super-careful sorts.
They want 2000+ for a average speced laptop for christs sake
Try doing one of those comparisons now. You'll find the same to be true. Just compare like to like. I mean EXACT specs, same chip, not just same clock speed. Most of the el cheapos I've seen are using low-grade Core chips with 800MHz front side busses. The MacBooks and (of course) MacBook Pros are using Intel's top tier Core chips. The same goes for the iMac and Mac Pro. Do your homework.
Is there any real tech. news out there?
AGHHHHHhhhhhhhhhhhhh,
Now we all know that Windows PC are not that difficult to understand, and once you get your head round it, or use them day in and day out, they are fairly simple to navigate around. But put yourselves in the shoes of the average user, or the first time computer user. That is what MS are trying to do with some of these ads, but unfortunately OSX is still far more appealing to the first time or average user. Windows is set up well for the administrator, but that means nothing to the bewildered user.
After hijacking my Mac at my home, all of my friends ended up buying Macs of their own, and they have discovered a love of computers they never had before. And their wives who have been using PCs for years, now try to get on their Mac instead! It is a phenomenon I do not expect the majority of CNET posters to understand, or MS for that matter, but Apple design products for the end user, and those that buy a Mac appreciate this approach. Perhaps that is why IT professionals loathe Mac so much. It is targeted less towards them, and more towards the end user.
While an IT pro can build a machine as powerful for half the price (forgetting design aesthetics of course) most users are willing to pay the so-called 'Apple tax', so they can get a great OS that will humanize the technology and take away the fear and intimidation they once held towards computers. The fact it is wrapped up in award winning industrial design, and comes with the iLife suite (which also does a great job of humanizing once difficult tasks) is just icing on an already tempting and delicious cake. The combination of all this means the price becomes less important, because they realize they will actually use the computer, and WANT to use the computer.
I do not expect CNET posters to necessarily understand this because they have no fear of computers but love them and invest heavily in understanding them. The average user does not. I use both Windows PCs and Macs, and after hearing so many of my friends issues I can see their point very clearly now. It has given me a new appreciation of Mac OSX, and really highlighted the fundamental differences between PCs and Macs. It's all about the OS.
I use Windows at work and have for years, and while I have no problem with it, everyone at work comes to me with their problems rather than go to IT, many of which seem so simple to solve (maybe they are too embarrassed to ask IT :) While I am not an IT professional, they see that I understand the mystery that is computers to them.
When I go home, all my mates want to ask me about Macs. But the questions are always the same... "Why aren't all computers like this?! This is so much better to use, and so logical!"
I am sure we will all be branded dumb users, and should all be herded into a pen like sheep, where we can cause no more trouble. But this is a little insight into the minds and emotions of a number of users. Sorry for the long post!
More easier to use I don't see how they are more easier to use someone explain to me how these are more easier to use. We keep saying this but I honestly yet to see how.
I can easily build a machine half the price and I can make this machine 3 - 4 times faster or more then any comparable mac
"Well OSX includes iLife" I can go by corel does the same exact thing as iLife and costs less then iLife does to upgrade.
And when you talk about custom building a machine, you've gone outside the realm of what is available at a store (the whole point of the comparisons in these stupid ads) and rendered the comparison irrelevant. By the way, I could customise a Mac Pro for extreme speed as well. That's now what they were talking about. They were showing what is available in a retail store, off the shelf.
If you mean you can "buy" Corel, then go ahead. But one doesn't need to "upgrade" iLife. So, once again, your argument is moot.
You did get one thing right, in your humble opinion "imho". So, go with what you like. No one is stopping you.
People shouldn't comment on things they know nothing about. I use Windows, Mac OS X, Linux, and OpenVMS every single day. I love 'em all (yes, some more than others). But when I had to get a computer for my own personal use, I bought a MacBook. And I have no qualms about recommending Macs to anyone whose needs can be met by them (i.e., the vast majority of home users).
I will not diss an OS I've not tried with outrageous fanboyism such as that exemplified by monkeyfun14. But I have come to expect it from ignorant Windows fanboys who only know Windows. At least I can be relatively certain that most Mac users have tried both Windows and Mac OS (due to the marketshare of Windows), so their comments come from personal experience.
That's the one thing the Mac has going for it. They don't sell previous gen processors as discount models. They update their line bi-yearly, and so you know the mac you are buying now will have the latest wifi, latest version of the cpu, etc., not stuff from 3 years ago.
OK, time to be fair. The Mac vs. PC campaign peeved some people off, and I guess these ads are Microsoft's response, but I do not get it. Microsoft is a SOFTWARE company, touting how inexpensive PC HARDWARE is. They are not able to advertise that their software is less expensive than Apple's because it is not. They are not able to attack the usability of Mac OS, or security, etc... compared to their own product, so they decide to compare a third party company product to the hardware cost of Macs? Does anyone else see the difference in the Mac vs. PC campaign to these Microsoft ads? Mac discussed an apples to apples (or Apple to PC) comparison of products. Microsoft is avoiding mentioning their products and instead focusing on the cheaper hardware of companies that have agreed to preload their Microsoft software (which by the way, the main reason companies like HP and Sony preload Microsoft on their products is because MS then subsidizes their products; in other words Microsoft pays them).
Now granted this has always been MS marketing tactic, have hardware companies build and sell their products and preload MS software on these products (have another company do the leg work of building machines, marketing and selling the machines, and making money off of this hard work). This tactic has allowed MS to gain a huge amount of market exposure. As long as you buy a PC, 8 out of ten times it will be running Windows. This differs from Mac's resistance to a similar model of doing business. Arguably, if Mac agreed to license its OS to other computer manufacturers we would see a big spike in OSX users. So maybe to be fair, or should I say rational, MS should run an ad campaign that compares their products to those of Apple.
Lastly, this whole campaign of "Our products are CHEAPER than yours" stinks of desperation. If Mac is not a real competitor to MS (per Ballmer) then what's this ad campaign all about?
Microsoft has spend years preloading their stuff on computers, making every attempt to limit consumer options. Their techniques are getting old and transparent. Just make a product that you can directly compare to OSX, and then I am sure your market share will stop decreasing.
Never said a damn thing about their products...
Windows does video and photo editing just as well as any Mac can if not better because of more capable hardware.
Want to know the starting price of a Quad Core Mac? $3000
MS has made advertisements displaying capabilities and ease of use of their operating system rookies anyone?
And whats wrong on competing on price? Does making blatant lies about Windows OS not stink of desperation?
If MS marketing tactic such a failure then why are fanboys like you running around trying to justify why OSX is better?
It appears Apple seems to be quite threatened by Windows 7 going from were just focusing on under the hood changes to trying to completely rework the GUI
I am not sure what you mean by usability? I am sure as hell that you are not a usability engineer so stop putting in buzz words...
I dont think you understand the ad at all, MSFT is talking about computer that are cheaper than Mac when they have the same/comparable hardware... so in terms of horsepower there is no significant difference then why is Mac so expensive? Plus I have to buy Office coz Apple doesnt have its own that is widely used...
Apple & MSFT are both harping about points that might make them look good (one of the goals of an ad campaign)
I dont see Apple trying to push its competitor for MS Office now, does it?
However, I am SO anticipating the next Apple ads, because I'm fairly sure most viewers, myself included, will wind up getting a good laugh out of them.
These ads are almost as desperate as the Bill & Jerry show...
Do people realize what this commercial series is about? It's about HARDWARE, which M$ doesn't even make. The ads do not mention the operating system. They do not claim that Vista is better than any other operating system or that Vista will even meet the needs of the people buying the POS, price point PCs. They don't even discuss the relative value of Vista vs. any other OS. M$ is making commercials for hardware manufacturers, knowing that the lower up front prices of the POS's hardware they just told you to buy, will force you to buy a copy of Vista...
The 'up front' cost of a computer is, really, just the beginning. The cost of ownership over the lifetime of the hardware, (not Windows, not OSX, not Linux), is a more accurate gauge of the true cost of ownership.
So, why is M$ making hardware commercials? Is HP, Sony, et cetera paying them? Are they giving away the advertising, just so they can sell more copies of Vista? Is there really any point to these commercials, other than making sure buyers know that Vista comes on dirt cheap, out dated hardware?
True, but if the hardware isn't sold then neither is the OS.
They made commercials on features of their operating system.
Has Apple ever really talked about their computers either? All I saw was lies being thrown at Windows machines.
What lies?
Yes, if you ever watched the Apple ads, you'd know that a vast majority of them actually talk about the features of OS X and iLife. There are some that recently have laughed at Vista, but that's not unsurprising.
Have you seriously missed the latest ads about how green the MacBooks are? How long the battery life is? Those are "features".
http://www.apple.com/macbookpro/#ad
- by kevsmail April 9, 2009 4:46 PM PDT
- Wow, lotta Mac-fan posts.
- Like this Reply to this comment
-
-
- by simply7 April 9, 2009 8:11 PM PDT
- Jerry Seinfeld was always an Apple Mac user. Go back and watch every single episode and see what is on his desk in his apartment. Yes I know it was a TV show but Jerry Seinfeld the Human uses a Mac not a PC (a fact) so just because he was paid to say otherwise simply means you are a "sucker" for believing it. :-)
- Like this
-
- by Alphaman63 April 10, 2009 7:51 AM PDT
- @kevsmail
- Like this
-
Showing 1 of 3 pages (144 Comments)I actually like these MS/PC ads. But then, I liked the Seinfeld ones too, just for their quirkiness. I never understood why MS stood by for so many years and let Apple punch them in the face with their smug ads.
Apple ads with their smugness make me wanna punch Justin Long in the face. I usually like the music in them though esp the MB Air. I do notice though, that they don't use the tagline "It Just Works" anymore. Seeing all the Apple QA problems lately, at least there's some truth in advertising.
http://blogs.computerworld.com/ten_reasons_why_the_seinfeld_microsoft_partnership_doesnt_work
"... all the Apple QA problems..."
Huh? All the customer satisfaction surveys I've seen have indicated a vast preference for the quality of Apple hardware and software over any combination from the Windows/PC hardware side.
http://www.appleinsider.com/articles/09/02/18/apple_leads_2009_customer_satisfaction_survey.html