Comments on: Microsoft goes live with Mojave videos
Software giant is hoping that videos of Windows Vista skeptics reacting positively to Vista will help convince millions of other skeptics that the operating system just has a bad rap.
Software giant is hoping that videos of Windows Vista skeptics reacting positively to Vista will help convince millions of other skeptics that the operating system just has a bad rap.
Stakes are high as Google attempts to maintain one of the Internet's greatest cash machines while pushing into new and risky markets.
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The gift frenzy over Zhu Zhu Pets leaves some power sellers feeling like they've just run a marathon--but the steep price tags lead to some impressive profits.
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This, frankly, is no more believable than the Mac vs. PC adverts but then I suspect that is the point.
I like this new commercial from MS. It addresses an issue which is always seen on CNET and that is the virulent anti-Microsoft people, many who have never even tried Vista, who go on autopilot with their critcisms as soon as the word Vista is mentioned. I suspect they won't like seeing themselves on TV because this is a mirror of their complaints and behavoir. MS hit the nail on the head with this one.
BTW, I like Microsoft, its products and admire Bill Gates, especially what he is doing with his Foundation. He'll have a bigger impact on this world than anyone you'll come across in your lifetime.
Nice try on the "anti-Microsoft" angle--but that dog won't hunt.
Also I don't get why people are so concerned about its sales. I can see why someone wouldn't go out and upgrade their OS to Vista from XP, because XP works fine and there is no reason to upgrade when its already working great for them on their machine. But computers get old and have to be replaced at some point, which means get a new one with Vista. Almost every computer these days is plenty powerful to run Vista so it doesn't matter. Stop the hate, there isn't anything wrong with what is happening. Once the XP computers start showing their age (and they will) Vista will have to take over because its out there and it works.
Oy... right. So the smart marketing move would be to use the technology that isn't widely installed yet and force people to install a program to see an ad? Brilliant, just brilliant.
I have Vista on my 3-GB, 2.2-GHz Core2 Duo, nVidia 8600M (256-MB) laptop, and it runs great.
'Vista Capable' was a mistake, but it was forced on MS by computer vendors who wanted to market their computers as having Vista but without the stuff it really needs to run well.
Windows 2000 runs faster than Windows XP and uses less resources. Why isn't their an outcry to move back to that stable, tried-and-tested operating system?
XP users are straphangers who don't want to change seats and expect most anything Windows gotten from modboards, fleamarkets or retail stores to run on their system. BUT, it is going to be a VISTA world (at least for the next 18 months), so its time to get with the program. Remember, its the bugs and the glitches (what's bad) in these premier products that keep some of us employed indefinitly.
As far as most the public is concerned, "Umbatu" is someplace in Africa. For the rest, may they enjoy tinkering and downloading and typing in code in order to run Oblivion and Company of Heroes.
Old hippies and graphic artists, may they find pleasure using Mac to run Photoshop.
Vista is TheAnumberOne state-of-the-art operating system and the best thing to come down the pike in years. It is fine, pretty and cute, marvelous, dazzling, an entirely pleasant experience. "Areo Glass" is going to become a term as well known as "Desktop" or "Icon."
Like many other new product releases there are bound to be a few speed bumps with Vista, so here are a few things to keep in mind:
? Use only programs tested to be compatible with Vista.
? Use only hardware (printers, scanners, etc) tested to be compatible with Vista.
? If your program is not shown to be Visa compatible, and it doesn?t work, you really didn?t need it anyway.
? If your hardware is not shown to be Visa compatible, and it doesn?t work, you really now have a nice doorstop.
? Please be patient about relearning Windows for location of commonly used tasks and system tools. Think of it as an easter egg hunt?FUN!
? Its not really THAT much money to upgrade your computer beyond the stated system requirements of "Vista Ready." Just get more RAM, a faster processor, a new video card, hard drive, motherboard and power supply and Vista will run better.
? UAC is for your own good! Just respond properly to the warning dialogue boxes when doing your various Vista tasks and nothing bad will happen to you.
? Come now, DRM prevents you from inadvertantly doing illegal things on your computer, saving you from fines and prison. And besides, what kind of person would actually admit they tried to record NBC's American Gladiators?
Though a whole lot is not known about it now, Windows 7, to be released by January 2010, promises even a more complete and satisfying computer operating system experience!
But let's be very clear about this, Microsoft does many many things, and has not achieved better than about Average on ANY of them.
Think about this: MS offers an insanely buggy, unstable operating system. Microsoft offers OneCare, a mostly crappy anti-malware tool. Their firewall is useless. Their search engine is virtually useless. Their desktop search is mostly buggy and useless. Their server applications are half-baked at best. Their web design software has always been sub-standard, and still is. Their graphics software from Expression all the way down through Windows free apps are all sub-standard.
Every single thing that Microsoft does is Average at best. If Microsoft built TVs, they would only come on about 70% of the time. If they built cars, the brakes would fail more often than anyone could tolerate. If they built microwave ovens, there would only be one cooking time, so some things would cook perfectly, everything else would burn or still be frozen.
It is somewhat staggering to imagine a company this large and this sophisticated that does not produce an EXCELLENT product in ANY category in which it produes a product.
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- by fortheclueless August 25, 2008 9:56 PM PDT
- What this shows is not necessarily that Visa is presently bad so much as it is a lesson to Microsoft about quality from the start. I once read an article about a goodwill study produced by the Warton School. In a study of goodwill they found on average a person with a bad experience tells no less than 8 people. Those people then tell 24 more people of the bad experience even though they probably never experienced it themselves. So every time one person has a horrible experience you can count on 32 people knowing about it and and the experience having an effect on future decisions. As well a story gets better with every telling as we know. Now then we recant the initial Vista release with by most accounts was not a good experience for many. Even if every last problem of Vista has been corrected the initial failures create a mountain of perception which Microsoft must overcome. It is because of this Microsoft is right to attempt to convince people things have changed. The recent success of Apple is largely translated back to the initial failures of Vista among new mac users. Apple has nearly doubled their market-share since the release of Vista.
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Showing 3 of 3 pages (100 Comments)Will this marketing campaign be successful? it likely will have a positive effect on Vista churn. But perhaps a larger contributing factor will be the decision by Microsoft to simply no longer make XP available. I would bet removing the option will have more an effect on Vista churn. But the bad goodwill created by the initial quality problems won't erase the perception. As well when Windows 7 enters the market it will have to both prove its own worth and fight the negative goodwill left by Vista.
As well Vista has created another big problem for Microsoft. Of recent IT departments all over the globe are started to give serious consideration to adopting support for alternatives such as Apple and the various Linux flavors. Business, more correctly joe-blow user, is a segment owned by Microsoft and where Apple and Linux were nearly absent. I see lots of different customers every day in my job. Even a year ago you'd see an occasional mac in a meeting. Over the past year I've noticed that I always encounter a mac user in a business meeting and very often there are multiple macs in the room. Its one thing to have turned off home users and to change their minds one by one. Its quite another when the sleeping giant has been awakened in the IT space. i.e, Vista has gotten them actively looking at things previously ignored. In higher education, in the past 5 years, Apple has gone from 5% market-share to 35% market-share. Those kids will graduate and soon enough contribute to business decisions. Microsoft is a big company and will definitely sustain the Vista problem. But honestly its days of complete domination are behind it and they largely have themselves to thank for it. The stink from Vista will linger for a long time to come and that is undeniable.