Comments on: MySpace Hypertargeting vs Facebook Beacon: Which one is creepier?
Leave my data alone, please.
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Myspace is sooo yesterday, FB is the future dude!
http://****************.blogspot.com
- A better way to do targeted ads and promotions
- by techforward November 26, 2007 7:53 PM PST
- Advertisers who want to use detailed profiles to target advertisements and promotions for their products might want to check out a company called Zimini.
- Like this Reply to this comment
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(3 Comments)Zimini is solely designed to deliver targeted ads and promotions to consumer who explicitly ask for them based on a robust personal profile containing more than 200 data elements. The big difference here is that consumers enter only the profile elements they want advertisers to use when targeting promotions, ads and coupons.
Consumers want more control over what they share about their likes, interests and demographics. Zimini puts users back in control of their personal information.
While Zimini does not seem to have the large user base of MySpace or Facebook, the company is very young and will likely have a large user base over time.