Comments on: Myths and realities of teen media trends
A new report from Nielsen dispels the myth that teens are too busy texting and computing to be engaged with traditional media.
A new report from Nielsen dispels the myth that teens are too busy texting and computing to be engaged with traditional media.
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In "Software, Interrupted," Dave Rosenberg discusses disruption in the software market, as well as the products and services that keep business technology norms in perpetual flux.
With nearly 15 years of technology and marketing experience spanning from Bell Labs to multiple start-up IPOs, Dave co-founded open-source software company MuleSource and now serves as general manager of Hardy Way. He also happens to be a U.S. patent holder and a workaholic. Technology is his best friend and mortal enemy.
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Remember that you are viewing (and have obviously spent time creating an account for) a website devoted to technology. The average exists, at least in part, because there are teens like us that spend copious amounts of time on the internet, and others who spend there times playing sports and interacting with a mythical orb known as "the sun".
There are also a lot of disillusioned people who think that the "Idol" family of shows is good television.
Also, the marketing team for Kricket needs to be completely replaced. I can't take hearing another person disrepect "Respect."
If you use Nielsen data, 1 out of 5 households don't even have a PC; 14% of households with teens don't have Internet access; 11% of them have dial-up.... I think the difference in common perception vs. "average teen" data just shows the difference in access and technology use across teen segments.
(data from December, 2008 Overview of Home Internet Access in the U.S. report http://blog.nielsen.com/nielsenwire/wp-content/uploads/2009/03/overview-of-home-internet-access-in-the-us-jan-6.pdf)
I have two teens on the opposite side of this scale. One will stay on the computer for hours on end, if I let him. The other barely uses it, but watches several shows on TV.
- by karpenterskids June 26, 2009 11:35 AM PDT
- Teens read newspapers? Yeah right...
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- by screamapillar June 28, 2009 6:49 PM PDT
- It seems hard enough to get adults to read newspapers let alone teens...
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