Comments on: Wii adds advertising to family time

Nintendo is taking over Japanese living rooms and proving the Wii has legs beyond being a game console.

[BShurilla93]

If only the Wii would get official DVD playback

[RobertAPierce]

What am I missing here? This "service" is built around the concept of people / families watching "content" (read: ads) together? What kind of stupid pointless idea is that? Up to 8 family members can use it to "communicate with each other"? How about "talking" to each other?

Maybe I'm just too old or not Japanese enough, but this seems incredibly stupid, even in the age of facebook / myspace and other social networking drivel.

[omtifor]

This is an opportunity for the family members (consumers) to interact with the advertisers also, which will 1) get family members connected with deals and services they want to know about and 2) give the advertisers feedback on the effectiveness of their strategy (aka market research). Like the article said, very Japanese.

[MarcoP123]

I don't quite see it taking off either. I think embedded ads in games (especially dynamically embedded ads like Microsoft does with XBOX Live) is still the most effective option for gamers. That's where <a href="http://www.domusinc.com" target="_blank">we at Domus</a> have our focus.