Comments on: Report: Google readying in-game ad initiative

The search giant may finally be ready to unveil the fruits of its purchase of Adscape and compete for what is expected to be a billion-dollar market by 2011.

[QMT]

So... I'm expected to pay sixty bucks for a game, another twenty for "downloadable content" that's already on the disc anyway, and now I get to slog through a random Nike or McDonalds ad?

Or is this exclusively a stake-through-the-heart for PC games?

[umbrae]

Wonder how this will work with networks blacklists that block ads...

There is no way anyone should pay full-price for a game with advertising.

[Renegade Knight]

Looks like it's time for AdBlock for Game Consoles. Why would I want adds sucking up my bandwidth? Especially in an era when ISP's are trying to cap bandwidth usage?

I'm just not seeing a benefit for gamers in this. Cheaper games are not likely. Free games less likely. The odds of 'well placed ads' that fit the games drop massivly when real money starts getting involved.

[df561]

um Google is a two trick pony....Google Search and Adsense on web pages. nothing else is going to work.

[t8]

This would be useful for free 3D games played through a browser. It would spur development of such if there was a way to get paid to create this type of content.

[sonymaster101]

this is kinda similar to what sony is doing with home. in reality, having ads in certain types of games make them more realistic, like racing games, sports games, and stuff like that.