Comments on: Tower Records: Gone but not forgotten
Tower Records closed in late 2006, but The Audiophiliac still misses the two Manhattan locations.
Tower Records closed in late 2006, but The Audiophiliac still misses the two Manhattan locations.
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But alas Tower ignored the rise of mp3's at its own peril. Even in the late 90's when their profits plummeted the founder reportedly dismissed mp3's as a "fad". Ouch. I'm not sure they could have saved the stores but if they had started thinking about it before all their profits vanished by 2001 and Napster ruled the net they might have had a fighting chance.
Now few stores can command the 17.99 and 18.99 sticker prices that Tower once charged. But some record stores like the fantastic Ameoba Records in Hollywood and San Francisco carry on the ethos of Tower while selling CD's for prices that give iTunes and Best Buy a run for their money.
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Tower opened their first store here in Seattle in the mid '70s. Boy, were they ever aggressive on pricing. Until they rolled into town, the typical music shop had a relatively sparce selection. Tower changed all that. Their competition either folded under the pressure, or got bought out. Others like Peaches followed, but none had the formula down pat like Tower did. When the CD era started Tower was right there; most was European imports but it always seemed like Tower's buyers were aggressive and wanted as much product as possible to fill their racks. I remember many times being the only shopper in the CD section in those early days; then when CDs overran vinyl and cassette, Tower did try to maintain an LP section, which was perfect timing for me as I was fully committed down that slippery slope of being an audiophile. Even took care of my reading material when they dabbled in the book business.
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But then things changed. Tower went the way of Sam Goody and the other chain stores and I assumed at the time started bowing to the music industry. Gone were the everyday discounts that they had been known for; instead they charged the same bloody high prices that the mall stores charged. I slowly stopped going to Tower, preferring instead to shop at locally owned shops like Silver Platters. Hey, if I'm going to have to pay full list, at least it should benefit the local guys. Then Best Buy and Circuit City blew into town and the rules changed again. Their selection wasn't as complete, but hey, there was those old Tower-like prices again. When Amazon started carrying music that was the final nail for me; Tower's B&Ms were now petrified amongst the rest of the dinosaurs (I did continue to shop at their online store, and still do on occasion), it was time to move on. But I admit I do miss that old Pulse magazine of theirs.
Most of my many hundreds of CD's and vinyl were purchased at Tower, not only in Sacramento, but in Seattle, San Francisco, New York, and even London...to name a few. When I moved to the Pacific Northwest in '92, I moved to a small town about three hours from Seattle. My trips to the Emerald City always included visits to Tower to purchase CD's to take back to our little town.
Never, before or since, have I ever had such a close relationship with a retailer like Tower Records or Tower Books. I miss them a great deal...and you are right...I never met such experts in music than the folks that worked at Tower, especially in the Jazz and Classical sections. The Tower on Watt Ave. actually had a separate, walled off section for Classical Music so classical buyers would not have to listen to rock music blaring in the main area. That's classy.
By the way, I think (but am not 100% sure) that the first store was not on Watt Ave, but rather on the other side of town on Broadway, right next to the Tower Theater, where the company acquired its name. Thanks so much for writing about the greatness that was Tower.
http://www.tower.com/
- by ridecycling January 8, 2009 10:50 PM PST
- Yes I worked at Tower and ultimately became a vendor for them many years later. Most people did not know they carried more magazine titles than any store in the world.
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(11 Comments)Tragic to see they have left the scene. I stockpiled a lot of vinyl while I worked there. Many of the imports the stores received in fairly small quantities never reached the shelves and usually ended up in the hands of employees, purchased of course. Most of our salaries went to purchase of music, I don't know anyone who worked in the stores that was not into music in some way or another.
I guess the culture at Tower was pretty unique, but when you worked there you figured it was like that everywhere, until you left, then you figured out there was no place like Tower.
Anyway, my story is bitter sweet as when Tower went BK I was selling product to them, I was left holding the bag on a lot of product of which I was never paid for by them. At any rate it is too bad they are gone as the company had unique stores in unique areas such as the Sunset Blvd shop and I was able to visit the Lincoln Center shop on Broadway in NYC before it closed as well - massive store packed with more variety of music than you could ever find in any retail space, that was Tower, they carried so many different types of music not just the top 10- there was nothing like them. Obviously that store had a huge classics dept.
An interesting bit of trivia, as written above it is true Tower Records was started in Sacramento, yet the actual first store outside Sacramento was in San Francisco on Columbus Street at Bay, hence the corporations name, Bay and Columbus.