Comments on: HD DVD: Just another brick in the wall of defunct formats
Audiophiliac Steve Guttenberg ponders the imminent demise of HD DVD and looks back over a long history of defunct formats.
Audiophiliac Steve Guttenberg ponders the imminent demise of HD DVD and looks back over a long history of defunct formats.
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Ex movie theater projectionist Steve Guttenberg has more or less successfully hitched his future to home theater, but he still pines for the clickity-clack of 35 MM projectors and all the stale popcorn he could eat. Between projectionist gigs he worked as a high-end audio salesman for sixteen years, and produced records for an audiophile label. Oh, and one more thing, nothing annoys Steve more than being confused with the other Steve Guttenberg, the washed-up Police Academy actor. The wordsmith Guttenberg is a frequent contributor to a number of magazines and websites including Home Entertainment, Playback, and Ultimate AV. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.
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R.I.P. HD-DVD.
There was also no way that HD-DVD could've been the standout format. BluRay technology was way ahead. HD-DVD was doomed from the start. Sony has had a good gameplan and even better strategies since the PS2-Xbox war.
Honestly.
The reason other technologies still have followings (small) is because they offered something different than their competitors. Though it never caught on, it found an audience, and sometimes a devoted one. HD-DVD doesn't fit that descriptor.
Only if you forget that everyone who buys a game console necessarily wants a game console -- and does NOT necessarily want to be forced to pay extra for an option they don't really care about.
I can't find the figures, but I'd be willing to bet that since its release, the Xbox 360 has outsold the PS3. Probably for that reason!
It's worth noting that the Wii -- which offers (to the best of my knowledge) neither playback of blu-ray nor playback of HD-DVD -- has handily beaten both the Xbox 360 and the PS3 in sales.
War is tough.
I know Toshiba waved the white flag this morning, but what if Toshiba and the Chinese manufacturers quietly moved HD-DVD technology into all of their upconverting players without an increase in prices, would anyone notice? That would be subterfuge at its best.
The Blue-Ray machines are crippled, not being able to software upgrade and add to that the fact that Sony is also infamous for the DRMing tactics.
Best thing that could happen for HD-DVD right now is a huge licensing break and mass production of a decent, low-cost HD-DVD burner ($150 of less) with similarily low-cost media($1 or $2 per disk). Flood the PC market with burners and media, recoup your investment and best of all ... make it a huge head ache for Sony.
Imagine being able to download and burn video in HD and play back on your super cheap HD-DVD Player. Who cares if Warner Brothers is only selling Blue Ray if we can download and burn them to HD-DVD.
I refuse to buy from Sony, so I will stick with DVD's it seems.
great, Sony won the opportunity to gouge consumers for HD content . . but most consumers just don't care. There are lots of examples of this: most youtube vids are QVGA (320 x 240,) when people "rip" dvds there is almost always a loss of quality (bitrate vice resolution) to squeeze them down to a DVD-R, People using DVR's (who very seldom record at the highest quality because it decreases the amount of shows you can store . . which affects both resolution and quality)
when HD players are as cheap as and more feature rich than the current gen of players . . when the HD movies are consistently under the $10 price point . . and when computer processing power and hard disk capacity makes it as feasible to "rip" the discs . . well, it still won't matter, but at least then the consumer won't be getting gouged for something they don't really need
Also, fyi, the storage capacity and blu-ray drives already exist for the PC world, and video cards (and laptops) are coming with 1080p HDMI output.
The problem more lies with the lack of education regarding HD that the general public has. Lots of folks believe that 1) all the TV's at Best Buy/Circuit City are showing true HD content (and are thusly unimpressed) and 2) just because you paid $1500 for your tv, your cable is automatically HD.
I agree on some points, for it to take off with the mainstream, the prices do need to come down. C|Net is already reporting some some cheaper Blu-Ray players due out this summer, which will finally break the $399 pricepoint set by the PS3.
Personally, I cannot wait to see what game developers can do with the 50 gigabytes of storage a dual-layer BRD offers.
HD-DVD was a format "good enough" for the general public with a finalized feature set that could compete with anything BD offered accept at the highest end. Most folks have TV's smaller than 42" and average quality sound systems. They will never see the benefit of the higher end equipment costs of BD.
Sony and the Blu-Ray consortium did a fantastic job of marketing and in the end I think that is what killed HD-DVD. Toshiba never sold it to the public. Sony spent a lot of money on big glitzy commercials that got BD on the minds of people. Toshiba and the DVD Forum should have done the same.
Sadly this all could have been avoided if the two camps would have spent more time hammering out an agreement to join both technologies.
Now that HD-DVD is gone and Blu-ray is left standing, this is exactly what we have... a standardized format. If more people adopt, prices will come down and more people will adopt, just as it happened with DVD. I can't understand how anybody could think prices will be kept artificially high when there is so much more money to be made by selling to mass numbers of people.
There is no standardization in the download or streaming market so people who claim downloadable video will eclipse HD media seriously underestimate the hassles associated with downloadable content and seriously overestimate the average consumers patience for dealing with that mess. When content providers are willing to sell their media in a standardized, un-drm'ed and flexible format like mp3, then we can talk about downloadable video becoming mainstream.
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- by Ben_140 August 13, 2009 1:00 AM PDT
- As with all new technology I prefer to sit on the back burner and wait for the dust to settle before upgrading any equipment. this whole HD thing seems to be just a way of making everyone buy a HD television and HD receiver and HD player, which to me seems pointless when the public seem quite satisfied with the low quality.MPEG compression that we see on most of the digital television channels. I myself still use A CRT wide-screen television and watch a lot of Video in DivX format straight from my laptop using S-Video, of course lack of money dictates when new technology is necessary.
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