Version: 2008

Comments on: Mandatory employee blogs: one way to boost knowledge

I have a piece of advice for those who bemoan the lack of knowledge-sharing in their organizations: Make tacit knowledge explicit.

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by benjaminstraight July 2, 2008 4:14 AM PDT
Good article.
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by sdandrew75 July 2, 2008 6:08 AM PDT
Really? Make posting in a blog mandatory? Make tacit knowledge explicit? Do the right thing instead of the same thing twice? Wow, this is regurgitation of the knowledge management hype from 4-6 years ago. KM is extremely useful, but was watered down with buzzwords and broad statements like the ones above by consultants who had never actually managed anything real, much less knowledge. I can't believe you wasted time with this article.
- Every manager know's, mandatory equals guaranteed failure!
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by deichmans July 2, 2008 6:55 AM PDT
Partially agree. A ?blog is more ?broadcast? than ?dialog?, so unless the requirement also applies to reading (and responding to) comments, it is still less preferable than the water cooler.

That said, ?Twitter? and other IM-related chat tools give temporal and cognitive (if not spatial) connections, and in our schools have allowed the ?clique communiques? to move beyond just the lunch room or hallways into the classrooms and homes.
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by lafloer July 2, 2008 10:04 AM PDT
Tim, this is an interesting idea. Are there any case studies and/or examples where this has shown that this can work ?

Also, one could argue about 'forced creativity'. But definitely a rattle&shake it approach !

SL
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by plambe July 3, 2008 9:12 PM PDT
Dr David Vaine of Apparently KM PLC has been implementing this technique very successfully for some time in what he calls their corporate flogging (=forced blogging) programme. He has a very good podcast on the technique at
http://www.greenchameleon.com/gc/blog_detail/david_vaine_on_corporate_blogging/
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by shanedr July 4, 2008 5:59 AM PDT
Really? What about those who are less than eloquent with words? I can't think of a faster career killer then to post a disjointed, confusing description of the problems and solutions of the past day or week.
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by aaronjohnseldon July 7, 2008 6:46 PM PDT
Excellent article! I couldn't agree more. In my current workplace, I am also trying to push blogging into the norm. I couldn't agree more that in today's world the communication/coordination can often times be far more important than what we consider raw "productivity". After you have have seen so much time wasted by overlapping efforts and knowledge hidden in silos, you start to realize that blogging is really a very good investment for the enterprise.
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by RichardHare July 14, 2008 8:05 AM PDT
I have seen the effect of enforced blogging. We have an internal blogging system of which I am one of the most ardent advocates.

Several people who have attended specific development courses have set up alumni blogs and agreed to complete three posts every quarter to chart their subsequent progress.

Some people blog about what they have done during each quarter. At the end of each quarter, there is a rush of members who quickly submit three blogs of little or no value in order to fulfil their obligation.

Forced blogging - I understand it's known as "flogging" - results in box-ticking compliance.
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About Matter/Anti-Matter

Tim Leberecht and Adam Richardson both work for Frog Design, a consulting firm specialized in designing innovative products and services for Fortune 500 clients. On the Matter / Anti-Matter blog, they engage in a debate around questions they face day-to-day in their work, using convergence/divergence as a lens through which to look at the pressing issues in business, culture, and technology. What makes a successful convergent product or a successful divergent innovation? Is convergence a myth that users don't really care about, or is the current state of convergence just not satisfying enough for them to embrace? How much divergence of innovation is good, and when does it just become confusing? How do you stay on top of people's ever changing needs and wants?

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