Version: 2008
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Comments on: The business leader 2009: Chief Meaning Officer

"The job of leadership today is not just to make money. It's to make meaning," writes management consultant John Hagel. Out: Bottom-line-pragmatists and financial wizards. In: philosophers and ethicists.

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by January 1, 2009 10:36 AM PST
The first thing that needs to be done is to stop judging people and things by their cover. Otherwise all talk about meaningfulness is just useless talk and nothing else. It is the quality of the substance that should count.
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by GALLERY84 January 4, 2009 6:01 AM PST
obama is just about the only person on the planet that can fix this mess i wish him luck
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by ITRebel January 4, 2009 7:07 AM PST
Although I voted for Obama, I am not sure yet if it was a wise choice. Leaders who present themselves as Chief Meaning Officers must deliver. The expectations are much greater for this type of leader, but can they deliver?

I am most interested in the performance of these idealistic and spiritual movements when reality starts to take shape. A good example is the open source movement in software. It is a movement based upon idealized and almost spiritual notions about the freedom of software. They thought that they could have profitable software companies based upon revenues from service alone. That model has failed miserably. Open source software is now paid software in business applications. The problem is that these open source products often perform very poorly against proprietary products in basic benchmark measures such as speed because the proprietary products have the advantage of closed innovation. When a business model like open source has been built on a spiritual message like "free software" and when that message is switched, the credibility of the movement leaders and the movement evaporates. At the end of the day, a business leader has to make sure that the product that they deliver has better value than all other possibilities. There is nothing spiritual about this; it is the way that business has always been done.
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