Comments on: Study: $90 wine tastes better than the same wine at $10

CalTech and Stanford researchers have seen direct evidence that increasing the price of the same wine significantly increases the pleasure we get from it.

[joevaish]

NOT like audio cables

This is hardly the same as the audio cables. Taste is much more refined than hearing and much more powerful. Even the researches of the study suggested that the test was not that definitive and was NOT done with wine afficianados. The only people who say crap like the audio cables thing are people who grew up in a trailer park and have no real education and worldly experience and accuse those that do of being pretentious. Suckahs!

[joevaish]

good question!

Me too!

[thedreaming]

This just in...

Tires bought at BJ's work just as well as tires bought at Firestone.

Food bought at Sedanos tastes just a good as food bought at Publix.

A drop from a ten story building will hurt just as much as a drop from a thirty story building.

Cheap Cigarettes will kill you just as fast as more expensive cigarettes...

I got a million more if you want them, but they all say the same thing: It's a slow news day at news.com!

[rpitre]

We're all suckers...

A study featured in the NY Times some months ago revealed that colleges costing the most were assumed by applicants to offer a better education. Colleges who raised their tuition without changing their curriculum still recognized a dramatic increase in applications. We all believe if it costs more it must be better. Those who actually pay more just don't bother to question the cost. Those of us who do, usually get a better deal.

[duggerdm]

I think additional studies ( perhaps they already have) will find the results of this study are more connected to mental processing type and perhaps less universal than this article indicates. There are groups of processing/personality types whose perspective of reality tends to be more shaped by their expectations - rather then the other way around. Its good to see how biased and easily manipulated our senses can be. At least to those who are concerned about being aware (critical thinking) - it should increase the value and the importance we place on reproducible analytical skill resources.

[pacus2009]

From now on, I will buy only $1 paper box wines...and serve them in a Bohemian Crystal rock glass...

http://www.medicosdestacados.com
http://paconews.blogspot.com