Comments on: Three things Apple won't do
Buried at the end of Tuesday's notebook event, CEO Steve Jobs makes clear what direction he won't be going next time his company makes another Mac announcement.
Buried at the end of Tuesday's notebook event, CEO Steve Jobs makes clear what direction he won't be going next time his company makes another Mac announcement.
Web sites launch all the time, but they also shut their doors. We highlight 15 that bit the dust this year.
Let the debate begin: Was the iPhone more important than iTunes? Was anything bigger than Google finding a great business model? CNET offers its list of the 10 most important stories of the '00s.
At the start of the 21st century, there's no tech outfit more influential than Apple. CNET News' Erica Ogg and other reporters will attempt to make sense of the rumors, hype, products, and people that will shape the future of the company. But Apple's not the only game in town, as the established cell phone companies and others strike back against the iPhone. E-mail Erica at erica.ogg@cnet.com.
Add this feed to your online news reader
I think they did a good bit more than that. A great deal of innovation and quality went into the new line.
If companies in the business of making Blu Ray players don't expect them to be a viable product for very long, it makes sense that Apple would wait before doing something that adds cost to their product.
Personally I haven't used physical media to watch movies or tv, or listen to music for at least 2 years.
but then again, these things aren't considered interesting by most outside of the Mac community and those few creatives who use windows.
Hows that koolaid taste? is it grape or strawberry??
As much as Jobs says the word, im not sure he actually knows what it means.
That said, macbooks look damn sexy in aluminum...
Howsabout a reality check before quoting "experts"?
"We're seeing some vendors using touch screens, but it's typically on the desktop form factor not on a notebook," he said. HP's TouchSmart, for instance, is designed to be used in a room like the kitchen, where interactions are more brief. Long-term or all-day use generally requires input devices like a keyboard.
Hasn't the dude heard about, ahem, Tablet PCs? You know, those laptops with pens and touchscreens, as well as keyboards and touchpads?
http://reviews.cnet.com/tablet-pcs/?filter=503179_5551474_&tag=mncol
Many come with combo digitizers that respond both to pen and finger (indeed, with multitouch, too).
Of course, a lot of them sell for under $1000 so you won't see Apple play in that business, but to say nobody does them is factually incorrect. Just ask HP, Fujitsu, Gateway, and the dozens of asian vendors doing touch-screen Tablet PCs.
Jobs does a plenty good job of reality distortion all on his own, he doesn't really need outside assistance justifying how he runs his empire. The simple reality is that touchscreens add to the manufacturing cost without allowing for a proportiornally large markup and hence have a smaller profit margin than Apple likes. Unless Apple can charge 300% of the touchscreen cost they're not doing it. Period.
That simple.
End of story.
Steve is being arrogant again. It is like saying "3g takes to much from the battery that's we dont have it on Iphone and then launching next year iPhones with 3g .
Steve wants our money as much as he can and thinks we are fools who cant see it.
'There has been a mac tablet for years. It's called the Modbook, look it up."
This product is not made by Apple and is irrelevant to the situation. It's a hacked product and very much an unsupported niche item.
No, Axiotron is a premier apple developer and licensed by apple to make tablets. It is very relevant and shows that apple has little interest in making tablet pc's, do to the low demand for them. Go to Axiotron's site and learn how to read.
"Axiotron?s innovative design and manufacturing process integrates an Apple® MacBook® computer*, state-of-the-art Wacom® pen-enabled digitizer technology and Axiotron's own proprietary hardware and software components into a complete tablet solution, the Axiotron Modbook."
Sounds like a hacked MacBook to me... Frankenstein anyone?
I can't take an Axiotron to an Apple store for service. That makes it a clone, even if it's approved by Apple.
The real problem with touch-screen NOTEBOOKS (not tablets) is that the user experience would SUCK. your arm weighs too much, and some crazy hybrid of full multi-touch and also mouse/keyboard would be confusing and crazy.
Apple isn't about pricing, it's about full-features, high-quality and COHERENT and SUPERIOR user experience.
If Apple could sell a Tablet in volume, and preserve it's current (or similar) margin - then I am sure it would. Unfortunately, Tablet's are for an unprofitable niche.
To the other commenters to this posting;
I don't see why Steve is arrogant for not giving you what you want. I think the market cap of Apple (current market problems aside) are the measure of whether Steve has made the right choices.
"Tablet pcs are great". Really, for what ? They were a novelty when they came out - and have a few narrow niches where they excel - but for most PC use (office apps, email, web) they lose their novelty really fast.
I called Steve arrogant not because he is not giving me what I want. ( By the way how do you know that I want a touch screen computer from APple? ) He is arrogant because he always undervalues everything that Apple does not produce . ( Now touch screen , 1 year ago it was 3G on the cell phones ) But he is lucky because apple users are divided in two parts , first one is the minority rational Apple users and second one is the APple nazis.
iPhone is not 300% priced. You can get a pay as you go for 349 and Samsung Omnia was close to 400 pounds .
And I know about Modbook and it's name tells us it is mod not the original product from Apple. Some people might create laptop batteries running on hydrogen for Sony which lasts for 2 days but it does not mean Sony has laptops with long battery life.
what i predict happening is that apple will introduce a tablet sometime in the next year or so, and then everyone will call it innovative and new. including all the apple fans who said tablets were pointless to begin with. Kind of like how the iphones suddenly made smart phones an object of consumer envy.
Second, not sure what you mean about Apple "turning-back" to education. I've lived in three states and have had kids in 5 different school districts--and they all had iMacs in the classroom. I also come from a family with parents that spent their entire careers in education (both classroom and administration) and in 30 years never saw my dad use anything but a Mac for work. As far as I can tell, graphic design and education are two areas that Apple never lost it.
Otherwise, you win with your family history in academia. I was only the adopted child of a Navy-man who cared enough to work, as my Dad, after leaving American Steel in the 1960's struggled in Powhatan to make Chalkboards and ends meet. I do hold a Music Industry, Business/Engineering degree, to which I guess I should say thanks to Apple Computer, that is, Apple Music Co. now since you could hardly recognize the Education, I mean, Music markets they (he) are credited and paid to dominate. So, you think the desktop is still the future?
Congrats to you sir.
I know I wouldn't use it and it's not like it would be an option, so we would all have to pay for it.
As for AAPL's take on BD...I agree with the author of this article: BD like DVD before it is competition for video downloads on iTMS. BD support, even more so than FM radio--does not generate revenue for iTMS. Apple is loathe to back things that deprive their download cash cow of its sales livelihood.
As for Blu-ray, Apple already has DD (Digital Distribution) system and it already has HD videos. Not much, not really Full HD, yet something much cheaper and more accessible.
Also never forget that Apple - in stark contrast with others - was never hunting for lower end of market. As long as Jobs at steering wheel, their elegant and expensive ware would be elegant, expensive and would sell. But beware of "Apple after Jobs."
I know of several people who would buy an updated Mac Mini in a heartbeat if it were updated, or at least if the price were adjusted accordingly. However, with Apple's current model of business you would have to be either desperate or ignorant to purchase a Mac Mini now. Especially when every single day carries the possibility of Apple updating the thing you would have spent over $600 dollars on basically two year old technology.
So, don't be so quick to assume that weak sales of the Mac Mini means there is no demand, it is much more likely that it is because of Apple's update policy (I.E. extreme secrecy and no gradual price adjustments) and their utter contempt for the segment.
My mini is connected to a 42" plasma flatscreen and it is a fantastic media PC. Unlike the AppleTV, it can play any media file, download torrents and store a vast library of data on it's external firewire HD.
Anyone who digs on the mini doesn't have one. Now maybe if Apple jammed a gigantic heat sink with a turbo prop fan on it into the mini - that might make the naysayers happy.
If you don't watch movies on your laptop, no worries. If you do and you've upgraded to blu-ray.... now we have a problem. The real question is, how many customers buying these in the next 12 months are going to care.
The mini has had 'n' for a while. The core 2 duos are plenty fast for 1080i/p.
I have 1TB of external storage attached via USB (also PLENTY FAST FOR MEDIA STREAMING) and it shares video with any screen in the house. what's the big deal?
I think people were expecting too much, too fast with the laptops - you can only make things so small. The air is a sign of things to come but they won't integrate that into the other laptops until they can make it perfect.
I'm looking to upgrade my mac in the next 8 months and based on what I saw I'm probably just going to stick with what I have until the next iteration, hopefully, addresses some of these problems. No hapatic feedback for the trackpad 'buttons'? A chiclet keyboard with less than stellar responsiveness? A glossy screen so I end up staring back at my own ugly mug when I'm trying to code? No. Its just not working for me. Design is important but it has to meet functional demands.
I think the design does look good, but no matte option is a bad move. Shanx24 is also right about the low number of ports. That means an extra expense of getting a USB hub for any devices you need to keep plugged in. The MBP can be a good desktop replacement, but with the lack of ports it's limited.
iPhone = $199 + $70/month x 24mo = $1680 for a grand total of $1879 not including taxes, overages, etc.
Not a good comparison at all.
That's a fair comparison.
Then again, we have to take what Bill Gates says about using Vista (or you can use linux)
I would wait and see the next quarter results for apple. The IPhone 3G would be doing more leg-work for apple, expect the Mac sales to take a hit because of the economy, people would shop for a sub-800 laptop, than an apple.
This is the understatement of the century (and the last one). At around 85% of physical media sales, I'd say DVD is likely to continue to be the format of choice for a long time, maybe even so long that people switch from DVD to digital downloads and bypass high-def physical media all together.
Last but not least, DRM is severely hindering the pickup of digital downloads. Once they go DRM-free, it'll be a big step forward, but until then, I don't think so. It was bearable with music as you really only needed it to play on your computer and your mp3 player. With movies, you'll want it on your computer, tv, possibly a friends house, etc.
Digital offerings for movies and video in general aren't as inevitable as music was. There are more challenges for them to over come. Portability of movies is a big deal. I'm not going to bring my ipod over to someone's house to watch a movie off it (even with the tv adapter... its quality isn't good enough compared to a dvd). Playing on multiple sets is a must, but with incompatible DRMs and what not, its so far not possible. For digital offerings to really pick up any time soon, DRM needs to go. Without DRM, the other problems can wait a bit. With DRM, they really need to solve those other problems first.
It's best keep it in my playstation3. Why bulk up the price tag for everyone when only a small single digit percentage of the masses will use it. Add more insult to injury my PS3 has only seen 4 blu-ray movie disks, kinda sad really, but $35 for a movie I'll watch maybe once or twice...
Touchscreen - I agree
God who would want to put a nice 24" display subject to the abuse of finger and smudge prints. Its a nice novelty feature but its just that.
Netbook - well, my iPhone is kinda there. I just wish AT&T's network lives up to their slogan "nations fastest" 3G on my MBAir with Verizon seems much faster and more reliable in the NYC area.
-I use this blockbuster pass for $21 a month, unlimited rentals, including blu ray.
People seem to forget that blu ray isn't just about movies, on disc can have up to 50gb of space.. thats half of my old Hard drive backed up...
Netbooks are hot, but we don't know if it is a long term trend or a one-time thing. They are awfully underpowered for web surfing....yes, web surfing requires fast processing these days, thanks for Flash. Many websites require at least 1G processor to work (like YouTube), and some even push 2G C2D to 100% CPU usage. No wonder Apple doesn't want Flash on iPhone.
If Netbook is a long term trend, I won't be surprised if Apple gets into the market the same way they get into the PDA market with iPhone.
Blu-Ray, yeah, that's not going to happen soon for several reasons. Jobs mentioned licensing, there are probably others. But the key is, he publicly criticized it.
http://www.pbs.org/cringely/pulpit/2008/pulpit_20080314_004511.html
http://www.pbs.org/cringely/pulpit/2008/pulpit_20080502_004815.html
As for Netbooks and Touchscreen tablets... it's a toss-up. A netbook could be an oversized iPod touch. Or, it could be something he sees as cheapening the brand. Touchscreen laptops/tablets - now that's cool. Cool, fun, potential to be another exclusive expensive Apple product for the designers and pitch meetings. Basically miniature Surfaces, out the door before Microsoft Oahu. His quiet demurral is nothing less than a "Stop asking about it, it's in the works." We've seen it all before with his suggestion that no one would want video on an iPod and later no one would want a phone and an iPod in one device.
- by SteamChip October 15, 2008 8:43 AM PDT
- BlueRay?!? Lame. DVD is fine and I do not see myself getting on the download only bandwagon for years to come. DVDs play in my TV, entertainment center, and compute machines. It is an embedded good enough technology. BlueRay does not offer anything I cannot already do. If more companies adopted it and it were as easy as DVD to burn, cheaper, then I suppose eventually my hardware would be updated to include it (as eventually they became updated past CD only drives).
- Like this Reply to this comment
-
Showing 1 of 3 pages (121 Comments)TouchScreen?!? Smudge spluge U peple Keep YO filthy mitts off my SCREEN !
NetNotebook?!? Apple Iphones seem to fit this category quite well. Always I?m impressed when somebody whips one out and with a few taps of their pinky displays and zooms in on their gnats ascii photos.