Comments on: 'Scrabulous' debate may rewrite the rules of the game
Wildly popular Facebook application is in hot water for similarity to classic board game. But could it be a marketing treasure trove for Scrabble's trademark holders?
Wildly popular Facebook application is in hot water for similarity to classic board game. But could it be a marketing treasure trove for Scrabble's trademark holders?
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Welcome to 2008, you should have built your own online versions 10 years ago.
Wake up the old men in mangement and show them what a computer looks like.
Its their game and their trademark, they could run their own ads or take the ad revenue.
Its hard to see any value that the Scrabulous guys could add to this. Why should Hasbro reward them for infringing?
Because if a company the size of Hasbro, Mattel, or EA (for that matter) tried to build something like Scrabulous themselves, it would take them a over a year, cost them millions of dollars, and probably work half as well. They'd involve Marketing, outside focus group consultants, teams of business analysts, and dozens of programmers. By the time they finished, all of the Scrabulous fans would have moved on to the next "new" thing. It'd be much better for everyone involved if they'd just buy out the Scabulous guys and admit that they didn't think of it first.
I hate to tell you guys, but this is copyright infringement.
And lastly, Scrabble has to be one of the top 5 selling board games consecutively every year. Whether the people at Hasbro and Mattle are old men, fat cats, behind the times, etc. is irrelevant. They... umm... own it.
Instead Scrabulous has opened up an interactive world with 2 million users - and still the elephant won't get off the pot. Seems to me, stupid economics on their part aside, that this is a repressive (holdback) form of patent enforcement - exactly what patent reforms were meant to eliminate. While acknowledging the primacy of the original idea - and perhaps forcing the new user (Scrabulous) to license it - let's not constrain those that develop an idea in useful, constructive directions. Otherwise the notions of "content protection" and "intellectual copyright" become narrowly punitive, as they no longer serve the inventor of the idea but the conglomerate sitting on the rights - to the exclusion of the public good.
Thanks,
John
The next line of the original article clarifies the statement which
you find incorrect. "Neither Hasbro nor Mattel operates a Web-
based, ad-supported version of Scrabble..."
The Yahoo! version is a try and buy for $19.99, not a free (ad-
supported) web version. I'm assuming you didn't mean Literati...
Scrabble's ugly cousin.
I find your last sentence to be a little harsh as well. There's no
need to be condescending.
Happy Scrabbling!
--Joe
licensed Scrabble just a short time ago. It was offered on
games.atari.com, along with a number of other classic games,
including Monopoly, Boggle, Battleship, and Yahtzee.
While it did not have some of the more helpful
networking/game-saving features of Scrabulous, it was a very
attractive and complete representation of the game of Scrabble,
playable by parties online simultaneously.
Unfortunately, now that Hasbro acquired the rights to Scrabble,
the "Atari" version disappeared. There is a statement to that
effect here: http://corporate.infogrames.com/infogramesgb/2007/07/new_
agreement_with_hasbro.php
I'd been hoping that this version would resurface, but I'll admit
to using Scrabulous in the meantime.
I'm just surprised that the very recent Atari version hasn't made
any article that I've seen.
The boat has long since left the dock on stopping infringing uses if they ever really existed past 1970. Indeed a strict interpretation of Scabble as a patent, rather than a registered trademark, would ask why they didn't claim crossword puzzles, which probably came first as infringing.
no online alternative in place. As usual, it seems that customers
matter little, only the money and reputation! They should be
quick to form a partnership with these guys to get the most out
of the new fans of the game.
We are in an electronic age, Hasbro, like it or lump it. Good
marketing on your part would be seeking to capitalise on such
innovations, not to crush them. That's ancient thinking. Just
demand a share of the profits and let them be. Think of the
possibilities across the Web! I hope this ends amicably and in a
beneficial way for everyone.
Hasbro and Mattel have every right to shut down the unofficial Scrabulous.
- by scrabulous1969 July 30, 2008 9:27 AM PDT
- Hasbro has taken all our funaway! WHY? It's not like scrabulous is making money out of this. Scrabulous is much more fun than sramble version! Ahhhh, maybe that's why, feeling a little green? You guys are too much! I will NEVER buy an other Hasbro game again and will pass that around!
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