Comments on: Listen up, MySpace: Here's how to get back on top

It might've started with the tagline "a place for friends," but what it really has to be is a place for entertainment.

[ti99_forever]

Honestly, all the apps on Facebook are primitive compared to Myspace, and Myspace apps aren't anything but copies of Mafia Wars...

Oh, and yes, all the stupid quizzes on Facebook really get on my nerves. I really don't care squat about what the letters of my name say about me...

[muzakaz]

MY SPACE looks like an ADHD/OCD freak show.

It's just not comfortable for an older crowd. That's my opinion. A lot of my friends feel the same way.

[tacit]

There is still one way in which MySpace beats out its rivals in the social-networking game: spam.

MySpace permits spam. Not spam to other MySpace users, of course; that would be bad for business. But if you create an account on MySpace and then spamvertise it using, say, a pay-for-play spam service or rented time on a spam botnet or whatever, MySpace is absolutely okay with this. You can keep your site hosted on MySpace up forever; they won't take it down.

This represents a brave new frontier for social-networking sites. Other sites and ISPs take action against spammers who host with them; not MySpace. Perhaps this should be part of their business model as they seek to regain the throne...there are a lot of folks out there who want to profit from unsolicited commercial email in search of bulletproof hosts who won't close their sites, and with just a little bit of marketing, MySpace could really reach out tho this community of users.

[Inconnux]

Myspace adds are over the top... hardly any space on the page for your own material

[BlitzBoy1120]

MySpace needs to have a cleaner layout. When you go to a Facebook page, at least everything is viewable. However, MySpace pages can be so trashy/flashy/annoying, that it becomes an eyesore. I think MySpace should limit how much of the page can be edited, because sometimes people can go overboard. MySpace also needs to make finding friends easier. I think MySpace wins out in entertaniment by far compared to Facebook, but it has some work to do to fix it's basics.

[Don Key]

The problem with myspace is that it's open from the start and facebook is private from the start. If myspace pages stopped looking like they were all created by 13 year olds then maybe they have a shot.

[Worldideastim]

I think I heard this morning that ITV might be doing something with My Space, has anyone heard anything about this or can clarify?

Tim

World Ideas Ltd

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[mondotom]

affiliations with other newscorp social networks, for example fox. fox is a strong social network with numerous communities, greta blog as just one example. facebook does not have this.

[Jimgregoire]

Nice post. Yeah I agree they ahve to stick to their roots...what makes them, them. I'm sure Owen's smart enough to know this but the question is does he have it in him to carry the mantel - Chris was the Hollywood guy - MySpace is very Hollywood.

[TracyRHill]

You are absolutely correct. Entertainment is the United State's second largest export. So it seems like a pretty good strategy for Myspace to focus on that as driver for growth - here and abroad. My friends around the globe love American bands and entertainment. Myspace does music and entertainment way better than Facebook. But they need to do it better still, and even MORE importantly, promote themselves better so Facebook will stop winning the PR battle. Myspace needs to do the things that will get key influencers - musicians/entertainers, etc. talking about their brand again - i.e., how Twitter is hot for the moment because Kutcher and Winfrey are talking about it. Like it or not, Paris Hilton gets mobbed wherever she goes worldwide - that's what we export. As I mentioned on Jason's blog, Tila Tequila is/was a global celebrity that was created on Myspace. I cannot think of a similar situation that has happened on Facebook. I think it is total nonsense that Myspace has to expand the age of their users to make more money, as some have said. The last time I checked the key demo that most advertisers coveted weren't older folks. Besides, I think plenty of older folks will be on Myspace once their sons and daughters move back to the network. And there are already plenty of 30 and 40 somethings on Myspace.