Comments on: At SXSWi, how much should big media be listening?

The annual confab in Austin is a hotbed of wild ideas about the future of the media industry. But some of it should really be taken with a grain of salt--or several.

[thursdayagain]

A friend who is the CTO of a large, international "traditional media" company came back from SXSW claiming that what he had mainly seen was "How to lose even more money". He added, "We already know how to do that."
I suspect there is going to be a large sorting of the wheat from the chaff over coming months.

[tenbosch]

Am I the only one who could care less about this silly conference? I keep reading the articles thinking that I'm missing something important or interesting. I still don't get it. Also, what a ridiculous acronym SXSWi. And they felt compelled to append it with that little 'i'.

[stigmattaman]

@tenbosch - I'd be okay with the conference if we were getting good news from it, like this article from Caroline. But the majority of the last five days or so is just a nerd party for hipsters in ironic t shirts and tight jeans.

[Austin_Mike]

@tenbosch and @stigmattaman (lol)

Until you've experience SXSW in person, you can't really judge it based on the little bit of coverage it gets. The panels, discussions, events, are incredible. And I'm just talking about the Interactive portion of the festival. Combine that with the Film portion and the Music portion (which is the heart of SXSW) and it's a sight to behold.

[johnHlang]

ditto Austin_Mike. As a filmmaker attending the interactive portion for the first time, my learning curve accelerated tremendously by attending the conference. I can not imagine people in the interactive industry ignoring an event such as this.