Comments on: Nielsen: 'Obama text' reached 2.9 million

Regardless of its success, the statistics firm says this is an important step for text-message-based advertising campaigns.

[rmva]

Cool!

[HlLLARY CLITON]

All you dummies that gave your cell # to Obama....he'll be calling you everyday now for the next few months wanting money

[adafr]

Nielsen is gothiclover? i saw a man looks like him on gothiclover.com

[catbutt5]

The conclusion drawn by Nielsen and other advertising 'analysts' pushing this same message is a joke.

The analogies used are wrong. Using words like "marketing event" and "brand engagement" do not apply to what just occurred.
If anything, it was more like a birth announcement or some other snippet of good news.
Nothing was advertised. No one bought anything. No one was converted.

Each of those message recipients were going to vote for Obama no matter who he picked.

Go ahead and be the first to send that group of people an advertisement for a dollar off something and prepare to be vilified in public.

If people know you're going to advertise to them, they won't sign up. Would you?

Why is it that every communication channel must be polluted by advertising?

[KensingtonPark]

"Why is it that every communication channel must be polluted by advertising?"

Because most people want everything to be "free" or "cheap." Would you pay $10/month to read CNET? $0.50/text? $20/month for Facebook? Do you think most people would? Since the answer is "no," advertising is what pays the bills.

[DigitalFrog]

"The value of the message goes far beyond the 26 words and 2.9 million recipients. Here, Obama branded himself as cutting edge, inflated the already enormous press attention paid to his V.P. pick and further established a list of supporters' most coveted form of contact: their cell phone numbers."

And this is different than spamming how? At least they picked the correct adjective: inflated. No increase in substance here, just more hot air.

[TPoTT]

This article failed to mention that McCain's old wrinkled fingers can't even push in the buttons to send a text message. Once again, Obama connects with the masses, including the youth, whearas old Johnie boy was probally busy reading up on his "Internet for Senior Citizens" dummies guide.

[DigitalFrog]

Talking at the masses is not the same thing as connecting with the masses. Obama is very good at talking, but has yet to prove his walking. A politcal version of a mythical siren, lulling the unsuspecting to their demise with the sound of his voice. Not that I am necessarily a McCain fan either, but I value the message more than the medium.

[bplewis24]

lol@digitalfrog's ignorance. So sad.

[DigitalFrog]

weep@bplewis24's blindness to smoke and mirrors. As I said, I'm not a McCain fan either, but to follow somebody just because he talks nice and knows how to use all the media and technology methods to transmit that talk? Yes, I admit that Obama has been very inventive in getting his message out there, but the message itself is what concerns me.

[canadian52]

30. Obama's text message media splash as well as other Web 2.0 avenues like Facebook, MySpace and Twitter have been extremely groundbreaking in terms of what it means to campaign. However, he is targeting the younger generation of Americans whose votes may not insure a victory in the November election. Here is an interesting article written by a professional Public Relations writer who explores this issue. http://www.prwriterextraordinaire.com/blog.html

[rizzn]

@bplewis24: how is DigitalFrog's comment ignorant? You're saying you prefer the medium to the message? You're ok listening to anything, be it nazi hatespeech to britney spears lyrics, so long as it's on a text message or some other format you prefer?