Comments on: Making sense of reorgs
Excessive or frivolous reorganizations are disruptive and counterproductive. Many technology executives are surprisingly inept when it comes to effective reorganizations.
Excessive or frivolous reorganizations are disruptive and counterproductive. Many technology executives are surprisingly inept when it comes to effective reorganizations.
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Steve Tobak is a marketing consultant and former chip industry executive. Train Wreck provides insight into dysfunctional corporate behavior, among other things. When he's not airing the industry's dirty laundry, Steve likes to hang around the house, make believe he's working, and drive his wife crazy. Find out more at www.invisor.net or email Steve at trainwreck@invisor.net. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.
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?Attributed to Gaius Petronius Arbiter (Titus Petronius Niger)
- by katiesmily August 29, 2008 5:54 AM PDT
- Corporate or product strategy. A material change in product strategy usually triggers a reorganization. Some examples include adding or consolidating distinct product lines, or addressing entirely new geographic markets, market segments, or sales channels.
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