Comments on: Youth-focused designer on how to save Zune

Michael Pinto, the creative director of a youth marketing firm, has some ideas about how to save Microsoft's Zune, including a lower-priced edition and limited-edition devices tied in with fashionable brands.

[CitizenX]

Moof!

[kadsanat]

:)

[savvydude]

Too little, too late, ain't gonna happen. Zune is worse than Betamax and HDDVD put together.

[Dalkorian]

Why do you need to "save" the "iPod killer"? I thought communities allowed "killers" to suffer their own fate. Let it rest in pieces.

[dascha1]

Um... I like Ironman and Mickey Mouse myself. Can I get that put on it?

[georgiarat]

Suggestion for Microsoft to use their old tactics. Create a less than equal product to the competition. Sell it below cost (subsidized from their near monopoly in operating systems and Office) and then when they own the market leave the product to languish, collecting revenue from a now profitable device newly priced, and move on to the next territory to be captured.

Sage advice. NOT!

[Galaxy5]

What's to save? The Zune, with 2 million units sold to date is just another Microsoft-subsidized failure. They jump into markets and pump failing products up with their massive Windows/Office bankroll until the product either fails pitifully or something shiny distracts them. In rare cases, Microsoft succeeds with the help of the incompetence of their competitors and lucky timing (Windows 3.1, XBox/2), but frankly I don't see how the Zune becomes anything but a bitter disappointment for the people who bought music on the Zune marketplace.

[Remo_Williams]

The Zune is in peril so long as it prevents buyers from being able to use the drive as generic removable storage. My iPod Classic looks just like any old USB drive, making it more useful than any Zune in any color or design.

[the Otter]

?Zune? still ? Hebrew for ?f***,? and let?s face it: Microsoft just can?t stop zuning themselves.

[Dalkorian]

Zune owners (both of them:)) are just sick little monkeys who like to "squirt" on other monkeys while they're getting "squirted" on themselves. (Sorry, just couldn't help myself, the last thing a zune owner needs it to be reminded how pathetic they are because their self esteem is already low enough to be a zune owner! Yes pathetic little M$ worshipping zune monkeys, the rest of the world IS laughing AT you!)

[SteamChip]

If Microsoft make the changes to ZUNE as Michael suggests, maybe 10 more people will buy it.

[pinecone69]

I bought the first Zune when it came out. I really liked it. It had a bigger clearer screen than the iPod.

But the clunky software it come with prevented me from erasing data and really made it hard to move from photos to videos and music. It was unintuitive and just was not worth it. It is the same reason I ditched the Creative and Sony products early on.

i don't care how many others have a product I decide to buy. If it does not work well, I ditch it. And everything does not work well compared to an iPod of every generation. I'm willing to try any product once. There is simply no reason to use anything else besides an iPod for music (for me)