Comments on: Underwhelmed by iPod announcements
Matt Rosoff offers some instant reactions to the music-related news and enhancements to the iPod and iTunes.
Matt Rosoff offers some instant reactions to the music-related news and enhancements to the iPod and iTunes.
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Matt Rosoff is an analyst with Directions on Microsoft, where he covers Microsoft's consumer products and corporate news. He's written about the technology industry since 1995 and reviewed the first Rio MP3 player for CNET.com in 1998. He's also a bass guitarist and an avid collector (and digitizer) of LP records. DISCLAIMER: This blog contains the personal opinions of the author and does not necessarily represent the opinions of his employers or of CNET Networks. As an IT industry analyst, the author occasionally agrees to nondisclosure agreements from Microsoft or other companies, and he will not violate the terms of such agreements on this blog.
He is a member of the CNET Blog Network and is not an employee of CNET.
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Less is more.
And while there is plenty comments deriding the fashionable note in the article, they miss or do not know the the point.
Because ultimately the people who read CNet, are registered with CNet, write comments, give Zune a chance or upgrade their software are not the market, they are a Sub section, of a sub section of a sub section of a sub section of a sub section of the market.
You and me are technical people, in fact the real market won't have even known there was a product launch today. They will see it in the shop, they will get it as an email from Apple, they will see more media talking more about Apple and simply that it is new. They will see the lovely colours and styling, think that shaking is cool and BUY BU\Y BUY.
Also it's not a new product, that is what we are pissed about and we miss the point. Apple doesn't need a new product they just need us all to hear about the old product every year, to reinforce.
MS released Zune, new features, the minority of tech heads all rejoice. Then in less than a week it is completely drowned out by Apple. Nobody will even know that Zune does its FM thing, because its inside the product, its not seen. They will walk into a shop, glance at the strange little Zune and all the other buttoned strange little sticks and screens. Then TaDa, the metal rainbow of slick Nano's will shine down upon them.
Remember, Steve is a marketing and usability guy. This is him doing his job, brilliantly. Us'all reading this don't get business and marketing. We want the craziest, mad, multi featured, freaky, revolutionary thing and it could look and smell like a dog turd, crash 10 times a day and we wouldn't care cause it amazes us.
Yeah us okay, not the market.
Personally, I have a very large music collection and like most techies, would be willing to part with my money for more capacity. I find the decreased capacity of their latest classic to be a huge disappointment. I was drooling prior to this latest marketing gimmick about the possibility of a 320 or even a 500GB ipod... A fact which I'm sure a lot of people out there will find hilarious... :)
Jobs has totally kicked ass. The coloured shuffles, the rainbow of nano's. OMG. These will probably sell more than ever. They make the poor old Zune look like Grandma.
That they bothered to even add A feature is remarkable. Almost a waste, could have taken out a feature or two.
Walk in to a place selling music players. These things and their marketing banners will dominate the eye of the buyer. The ads, all glorius colour will be the only thing in people's minds.
Oh tech savvy friends, I am not against you, just talking about what brings home the dollars.
But wait... Our happy time comes later. Not with music players. Come on tech heads, they are like so whatever.
The role of a leader's unbridled enthusiasm in the production of extraordinary results is underrated. The revelation that the defected (now New York Jet) Brett Favre has boyish fun as he goes about his serious business is no surprise to me. i have witnessed up close and personal how honest, prideful celebration can help a team do even better than they thought they could -- and even more than exuberence, these real successes are the greatest motivator.
Congrats to the ebullient Mr. Jobs and the liveliness he brings to the creative brains inside Apple.
- by driq September 12, 2008 2:39 PM PDT
- @patrick_i..... you are right about all those features....but not having a built-in voice recorder is really lame though.....
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