Comments on: How Google's counterculture changes everything

Don Reisinger is intrigued by Google's counterculture and thinks it speaks to something on the Net. Does it?

[john55440]

There's not much "stickiness" to Google's stock price either (grin), which fell another 4.5% today to $413, from a 52 week high of $747.

[jjbraunius]

As long as Google gets bundled as the default search engine for Safari and Firefox I don't really see the non-stickiness per se. It is just a different kind of "stickiness"

[aztec92154]

I agree... In fact, Google is bundled with:

Browsers
- Safari
- Firefox
- Opera

Cell Phones
- iPhone
- Windows Mobile
- BlackBerry
- Nokia SmartPhones
- Other phones

OS's
- Android OS
- Mac OS X (spotlight for computer, but google is preferred for internet)
- Unix ( google is preferred among this audience and its apps )

Google search is similar to Apples iPod, or HP's printers in that it is simple and easy solution to use. My mom uses the Google search to type in URL's because it "always works". As long as they keep the single logo and search page simple they will be fine. THEY MUST NOT FOLLOW YAHOO's footsteps and build a "directory". I'll keep coming back if they keep it simple.

[ComLink]

Some valid points. It also seems to me that this has a lot to do with simple freedom, and not feeling trapped into any one 'service' to rely on. Just like the FOSS software movement, people seem to gravitate where they don't feel locked in. Very human nature-esque IMHO.

[Codonology]

A true or potential concept search tool never need to stick to any specific web content from a specific web address. It sticks to a general consensus "clouds" or structured synonyms, which I call "Codon" based on the theory of Codonology. (www.Codonology.com)

Have a good future!
Hua Fang, MD

[manodud]

Isn't the counterculture thing built upon a sort of 'stickiness'? What is stickiness then? Isn't going back to google everytime I want to make a search "stickiness"? If a user finds out tomorrow that Ask searches better than Google and keeps going back to ask.com, in my opinion that would still kind of uphold the beliefs of the old gaurd...

[John_ChilmarkResearch]

I like the overall point you are making, and most particularly, the need for Web-master marketers to trust their visitors and not be so focused on stickiness. But what you are missing is that indeed Google is promoting a form of stickiness by building out more value/reasons to visit their website going from Search, to Communities, to Photo-sharing, Gmail, Google docs and most recently Google Health. All of these initiatives bring the user back over and over again because it brings them value.

I'm a perfect example with my Firefox now showing four open tabs that are Google centric (two Gmail accts, iGoogle, Google calendar) and let's not forget the embedded Google search in Firefox itself.

That's a lot of Google, that's a lot of stickiness.

[RonC32-ASA]

Aaah but John, what you seem to be missing that all four of those open tabs you mention are there only because you choose to put them there. You did acknowledge that they are there because of their value,. FREEDOM of choice is what Google offers us.

If you want to see true "stickiness", do a simple search in Brand X, "AOL". I love Google's kind of 'stickiness'.

[ourmonmouth]

Google could care less if they keep you on the page. User behavior data is far more valuable to them. Always follow the $. You like cute little dog sites? I bet they have a hell of a lot of ads to show you.

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