Comments on: Google will change this industry forever

Google has announced that it will bid on the 700MHz spectrum and according to Don Reisinger, the future of technology may change forever because of it.

[vaylen]

It's a great plan but it won't happen. Google doesn't need to create this great wi-fi network. It's much easier to adapt to whatever network is built by others and much cheaper. Google sell advertising just like the networks and they don't make tv sets. We are decades away from this "network" that connects everything. It's called the "Twinkie" factor. It's about all those people who can't set the blinking clock on some appliance. The dream's alive, just still a dream.

[vaylen]

It's really not a plan, "fairy tale" would be a better choice of words.

[iphonesbiz]

Really Who Ever Wrote This Should Really look at the Cell Phone Industry as a whole. I find it hard to beleive that compnies such as at&t, sprint, Verizon, Alltel and t-mobile will sit by and let google erode the value that these companies provide. Companies such as at&t and verizon have been around for more the 15 years and have spent billions of dollars on building their networks out and maintaining it. Google has long way to go to build a network that would even come close to t-mobile which is the smallest of the national carriers. Google may have to spend countless of billions of dollars to even come close to providing phone service. Then they will have to incure countless of expenses in the process. I don't see this happening anytime soon. Google is company that will keep you guessing on what it may or may not do with this spectrum. But one thing is certain they are not going to be a WIRELESS CARRIER. This i dont see happening. In many ways they will follow the footsteps of many great companies who screw up and dive into somthing that they really have no business being in. GOOGLE IS AFTER ADVERTISING AND THATS IT.. ANDROID IS JUST THE STEPING STONE FOR ALL THIS.. GOOGLE WILL SOMEHOW GET PEOPLE TO ADVERTISE ON CELL PHONES AND WHAT NOT..

[emil serban]

Google has ig going on... that's for sure. The future, however, it's depending on many more factors and I'm sure that Google will made-up their approach as they go along. The "do no evil" mantra will be something they will consider too, which is why they may not act as you mentioned but will try their hardest to approach the communication conundrum differently and exploit all the benefits that would come with it...

[iphonesbiz]

its like i said before in order for google to make any kind of impact on the wireless industry as a whole it really has to build its own network from the ground up and i just don't see that happening in the near term. Google would literaly have to spend untolds amount of billions of dollars to create a customer service call center and going to each and every metropolitin city and establishing towers in an already saturated market. City's wont be so eager to approve permits to build more towers on roof tops and highways and mountains like before. It's Just too much of eye sore for most people. This is why im saying Google is not Getting into the traditional wireless business. I see them building an advertising network that will allow companies to partner up with google and share the revenue stream. Again, i don't see what sort of value google will attempt to bring to the table. Mind You Att already has a tight relationship with Yahoo and verizon is not company known to be freindly towards it's competitors. All i can say is that Google has an uphill battle if indeed it intends to become a carrier with spotty coverage. Again i doubt they will go down that road..Google is after advertising dollars and that is the main goal. If there goal is to drive down cost of air time bills it might do so by sharing it's advertising revenue with carriers. But who knows the possiblities here. As usal google is hush hush on this and i assume they will be untill who knows when...

[geo11101]

Eric Schmidt is the biggest Mafia puppet in the US. He is bad news for apple users. http://endmafia.com