Comments on: An open letter to the RIAA
The RIAA has gone too far, and now it's time we tell them as much.
The RIAA has gone too far, and now it's time we tell them as much.
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Don Reisinger is a technology columnist who has covered everything from HDTVs to computers to Flowbee Haircut Systems. Besides his work with CNET, Don's work has been featured in a variety of other publications including PC World and a host of Ziff-Davis publications.
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?rather than embracing digitalisation and the opportunities it brings for promotion of product and distribution through multiple channels, the industry has stuck its head in the sand?.
i remember being at sony music europe in 95 and saying the same thing - they didnt listen then and they are still not listening to the inevitable..
http://www.telegraph.co.uk/money/main.jhtml?xml=/money/2007/10/08/cnemi108.xml
I did not write a book and three screenplays, with one apiece more in the works, so some no-talent self-righteous Napsterite can take it without compensation for my months upon months of converting the contents of my head into something worth United States dollars. "Allow you to download for free?" This nation may legalize drugs, it may legalize polygamy, but it sure as hell won't legalize theft without being five years brain-dead first. I suggest you read the KW Jeter novel "Noir" and learn what he considers to be the hardware solution to intellectual property theft before you even think of stealing one of my works.
That said, I'd be interested to see what your MP3 collection looks like. That, however, will need to remain a mystery and I digress...conscientia mille testes.
But the bottom line is that many people, myself included, believe that the music industry has failed to keep up with a viable business model. They have substituted lawsuits for innovation. Never a good business plan.
And really...who the hell downloads books from napster? Regardless, if you use crappy analogies like that terrorist one in your book, Napster may be your only viable option...
?Believe it or not, we don't mind paying the artists for what they've created as long as we're not being overcharged for the same material we can have elsewhere at a lower price.? So if BestBuy is charging too much for those CD players I can steal them, right?
I speed. If I get caught I don?t whine and cry about all the others that were speeding. I pay the ticket. I don?t steal because 1) It?s wrong and 2) I can?t afford the price of getting caught. So if reason 1 is not good enough to keep people from stealing, and obviously it isn?t, then we need reason 2.
The absolutely most successful book in my field, is given away for free on the internet. Why would the book, that is given away, also have the most sales of hard copy?
They understand the new model of business. Get wide distribution, then profit from the popularity.
In the old world, you bought a book, to read it. In the new world, everyone has access to BILLIONS of pages of text to read on the internet. Reading is free, it will be, from now on.
Get wide popularity, people buy the hard copy, to show its an important work. It have as a tangible copy of a work important to them. As a collectors item. To read the hard copy even. But its, a different model.
Stealing is wrong. But that doesn't mean this business model, isn't flawed. It's flawed. RIAA isn't about making wrong into right. They are about protecting income for artists.
What they need to know, is, they are failing at that. And if they could understand how the world works now, they could succeed at that.
Nothing more, nothing less.
If anyone is asking why they (RIAA) are targeting a youth who only downloaded a couple of songs <25? Then you're not getting it, if they were only going after the 'big pirates' then we as joe schmo and Susie Teenager would have nothing to fear. We wouldn't sweat the 15-20 downloads because the logic would be that we were under the radar. Except, the RIAA isn't targeting these actual 'pirates' but the Joe Schmo's and Susie Teenagers as a tactic to prevent the casual listener from not paying them through their approved purchasing methods. Quite the effective maneuver. If they have no guilt in winning a case of ~$250k from a single mother, than the thinking (that they want you to have) is "Well then they wouldn't even think twice about doing that to me."
Even the simplest/most obvious answer can be the right one.
The lawsuits are all about maintaining a market, by keeping the sheep in line, they can continue to get paid.
First, they need to set up an alternate, cost-effective method to get the music they want. It does them no good to sue a consumer for downloading their product when they don't offer that product in the form their consumer wants it. Make no mistake, the people they're suing are consumers, not pirates. The consumer is downloading DRM-free music because that's what they want. They don't want to buy a device to download music with DRM specifically designed for the site they're downloading it from to the exclusion of all others. No one in the RIAA would purchase a pair of pants that the selling company says they can only wear on Tuesdays and Thursdays, and they shouldn't expect their customer to buy music they can only play on two computers or by burning it to a CD.
Second, they should then offer customers a one-time-only, 2 month offer to access that site and purchase the songs that they downloaded illegally, then stop sharing their songs (although if they were smart, they'd make use of P2P to legally distribute music that's been purchased).
Third, after the 2 month reprieve, they once again start tracking downloads. This time, if they find someone, they send them a letter charging them a $100 service charge for locating them, and their site price for each song detected, unless the person can provide proof of purchase for the music. The consumer would then be required to stop sharing music at this point and pay the bill.
If the consumer ignores the letter, and doesn't make arrangements to pay for it or doesn't stop sharing, the RIAA then continues with the lawsuit. At this point, no one can say that they weren't warned and weren't given a fair chance to get the music in a legal format. Their current method of "lawsuit at first contact with settlement option in the thousands of dollars" is what leaves a horrid taste in everyone's mouth. I certainly don't have several thousands of dollars lying around to settle with the RIAA, so I haven't downloaded music in years, but likewise, I haven't purchased a CD from an RIAA member company in several years. In my case, not only have they not made any money off of me, but because I don't actively seek out their product, they don't even have me in their mind share, so if they ever do pull their heads out of their favorite orifice, they will now have to spend more money to get me back. If the RIAA understood this, they would allow illegal file-sharing until they had an equivalent product, then try to ease society back into buying from them again. The above method may seem very light-handed, but that's the only way they're going to get back the consumers that they've offended by lawsuits.
There isn't much hope for the RIAA, computer technology is improving at such a rate that the carrot that big music has been able to dangle in front of artists is shrinking, and at some point will disappear entirely.
It won't be long before the music you listen to has been produced in the artists own dwelling on equipment the artist owns, it no longer takes millions of dollars worth of equipment to produce professional music, its down into the < $10k range, and as time goes by it will likely fall below $5k.
RIAA is a boogey man who will join his brethren under your bed.
The music industry as we knew it is dead, all things die, its a natural thing, nothing lives forever.
Music isn't dead, just the way it was marketed, musicians will have to go back to the way things were before big music conglomerates could afford to pay them insane amounts of money, /shrug oh well, adapt or join the dinosaurs, theres no alternative, death throws are violent and ugly but eventually they stop.
Professional Musicians everywhere better be planning ahead, Sugar Daddy RIAA won't last much longer; in fact, I think I see rigor mortis setting in already, those legs won't kick forever.
Judging by what you are trying to pass off as an intelligent response, I have better things to do with my time.
You completely failed to get it... your mob mentality of 'hang the criminals'..doesn't work. While your friends in the RIAA are pursuing that strategy, illegal downloads have doubled.
What needs to happen, is a new model. Wide distribution. Content is everywhere. People still buy books, but they don't buy them to read them. They buy books they've ALREADY READ.
It's a world that you don't know, and maybe you are too old to ever understand or take part in. But in a world saturated with media, you buy the hard copy as a kind of trophy to your achievement. To place on your coffee table and suggest to house guests, here is a book I've already read...as opposed to a book I intend to read.
Give the book away. Make money from wide distribution and popularity.
Keep up your old tactics for as long as they work, but as the author of the c-net article is pointing out, its an old model that is dying and what you are seeing here, are last desperate attempts to keep it afloat. Like it or not, it won't stay afloat. It's a new world, and the old one will die.
Learn to make money in the new model, or go down with the ship. Your choice.
To succede in business find a need and fill it. MP3 filled a need. The only place to get MP3's in the early days were Napster and other P2P networks.
The RIAA doesn't fill any needs. Amazon MP3, iTunes etc. do. It's all on the pages of the dusty Marketing book that most of the execs probably sold back to the bookstore when they were students...
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Check out more on this story at http://www.globalgrind.com
;-)
- unequal sentencing?
- by tptagth October 10, 2007 6:25 PM PDT
- from online ED FOSTER'S GRIPELOG, "The comparisons between two news stories last week struck me as rather
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Showing 1 of 3 pages (57 Comments)telling. You probably saw some of the coverage about a jury decision
ordering a Minnesota woman to pay $220,000 for infringing copyright on
24 songs. But you may have missed the FTC's announcement (see
http://www.ftc.gov/opa/2007/10/motorspyware.shtm) of its successful
action against a spyware outfit that's going to cost the offenders
$330,000 ... of the $3,595,925 in illicit revenue they earned from
their
scam. Gee, what message does that send?"