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Comments on: What if Apple built a search engine?

Apple developing a search engine sounds counterintuitive, doesn't it? Well what if the company actually did?

Add a Comment (Log in or register) Showing 2 of 2 pages (34 Comments)


by Rick Cavaretti November 14, 2008 7:43 AM PST: Useless speculation. NO ONE (with any bit of sanity) would waste their time doing this. The market is crowded and Google is already used by a majority of the worlds population. This would be a waste of any company's resources, especially in these times.; Like this Reply to this comment


by mizzoupig November 14, 2008 9:20 AM PST: apple search engine would be great.................. for me to poop on...; Like this Reply to this comment


by Dalmatian28 November 14, 2008 11:11 AM PST: I think I have idea how it would work. It would be something like: I will show you results only after you do this....or you can't search that because it violets user agreement... or you have to agree to download and install our advertising software in order to use it...or you must save all our cookies saved other way no search results for you! I am pretty sure that they would try to be "control-fanatics" like with all other products and services that they have come up! More of the same! Thanks but NO thanks!; Like this Reply to this comment


by Brent212 November 14, 2008 1:58 PM PST: You'd have to install iTunes to use it, and any search you make on it would be forever tied to their search engine.; Like this Reply to this comment


by Renegade Knight November 14, 2008 2:34 PM PST: "Apple's current strategy is tied to its hardware and there's no reason for the company to jump into another market."

Reverse that. It's current strategy is to use it's hardware prowess to build up media and content businesses. Search has potential. Google is starting to slip.; Like this Reply to this comment


by AppleSuxLeo November 15, 2008 6:45 AM PST: It would go around in a circle and only take you to Apple sites...seal you in a box , and empty your wallet.; Like this Reply to this comment


by techSage November 15, 2008 6:54 PM PST: It would suck as bad as their website. Maybe even worse.; Like this Reply to this comment


by ScaryMonkey69 November 16, 2008 3:42 AM PST: It would be BETTER than Google!!! Look at Apple's dominance in the home AND business market!!! Look at how many people are buying Macs!!! The gaming & software industry is FLOCKING to them!!! Look at Apple's Hardware/software innovations!!!

The only caveat: you can only use their search engine to search for stuff about Apple. ;); Like this Reply to this comment

Showing 2 of 2 pages (34 Comments)

About The Digital Home

Don Reisinger is a technology columnist who has covered everything from HDTVs to computers to Flowbee Haircut Systems. Besides his work with CNET, Don's work has been featured in a variety of other publications including PC World and a host of Ziff-Davis publications.

Don writes product reviews for InformationWeek and is a regular contributor to Processor Magazine. You can visit his personal site at DonReisinger.com or if you would like to email Don with questions or comments, drop him a line at CNETDigitalHome@gmail.com. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.

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