Comments on: No matter what Apple says Tuesday, it'll disappoint

Don Reisinger thinks Apple's presentation will disappoint. Not because Steve Jobs will release minor upgrades, but because the press and readers are looking for something major.

[jeitzen]

Blah Blah. Apple is over rated and a pain in my backside.

[hairyr]

So, how's that Zune doing for you Dude?

[Dalkorian]

Why are they a pain in your backside? Is Apple kicking it regularly?

[Tom Krazit]

Didn't you write this same exact column last week? What prompted you to resurrect it today?

[Lindsey_Nelson]

Because he only writes two columns, and that's one of them. Can you guess the other one?

[Valethar]

Slow news day? Lack of any real talent? Typical DR irrelevance?

Take your pick.

[thelemurking]

Lindsey, and how many does Tom write? He's basically got Apple fanboy suck up articles down to a science.

[john55440]

On the other hand, the Apple Fanboy Media, such as NYT's David Pogue, can be counted on to have irrational exuberance over whatever Apple announces - big, small, or tiny.

As for Apple shareholders, what they want most, is to see a healthy looking Steve Jobs.

[parasubvert]

If every one of these were a grand slam, we'd be desensitized and bored. But it's precisely because many of these events are ho-hum that we keep coming back for more, to see if THIS is the one that will send us over the deep end. Both Apple and the media want drama -- drama means press, it means eyeballs. We want to see our heroes shine, then fall from grace, only to be redeemed.... over, and over...

[ObeliskMark]

This is the typical blog post titled in a controversial way to get people to click on it so it will bubble to the top in Google News. It's purpose is to increase hit counts and help with advertising negotiations. That's all.

[sebanole]

sounds like Tom just owned you..

[fairlightus]

As you are a reporter I would have thought that Steve Jobs is doing his part to keep you in a job.

[MorningBit]

I dunno, Tom.. maybe because today's the announcements day?

[kristomints]

Um, or maybe Apple could hold these events less often, like, only when they have something newsworthy to announce? Not get rid of these events altogether, just not do them like clockwork. You never really explained why they can't do that instead.

[Francky B]

That's the thing, they should keep the big announcements to the minimum and only do them when they do have a major thing to announce. If all they announce today is cheaper iPods, then they've wasted a lot of peoples time.

Let's hope they finally, either announce a price drop on the iMac lines, so to be more competitive with PCs or better yet a quad core iMac, so to finally be a justifiable choice for business owners that need mid class workstations. (Graphic work and such).

[asleitz]

Thats incorrect. David Pogue chews out Apple allot. Maybe if you read some of his articles you would know that.

[yankeesawk]

Hmmn...You seem to be guilty of the same sin you accuse Apple of. You make a big announcement with an attention drawiing headline, then fail to provide anything worthy of the interest. Not trying to be an a** I'm just sick of negative press that really serves no purpose.

[rexicon]

As much of a pain in the arse as these overly hyped events may be to the detractors - at least they well serve the purpose of disseminating the information that Apple wants to get out. I for one will be happy to see some new firmware for the iPhone and the implicit admission that it isn't/wasn't perfect at release.

Apple doesn't need to release a game-changer at every event - at least they have the game-changers to refine and update in the first place.

[peramica]

While the general gist of this article is an interesting point, the presentation is awful. It is rife with grammatical errors and poor syntax. I would expect more from a reputable news source.

[thelemurking]

LOL!

News.com stopped being reputable when they gave all the fanboys their own blogs. It's funny how Tom calls out Don on posting nearly the same info twice, but Tom is infamous for rehashing Apple blabble day after day. Blogged articles should not make it on the front page nor should they appear in the RSS feeds.

[rexicon]

As much of a pain in the arse as these overly hyped events may be to the detractors - at least they well serve the purpose of disseminating the information that Apple wants to get out. I for one will be happy to see some new firmware for the iPhone and the implicit admission that it isn't/wasn't perfect at release.

Apple doesn't need to release a game-changer at every event - at least they have the game-changers to refine and update in the first place.

[billid83301]

Well you could always just stay with Microsoft and for excitement wait for the constant need for patches so that the Microsoft products to be able to work. I wish we could have news reporting that actually reported the news. Apple is not perfect but it is a whole lot better than Microsoft. I don't see you reporting the numerous problems with X Box. Now that is a newsworthy story.

[jkda]

Don Reisinger: "How can you satisfy the press and make sure that they continue building the hype, while ensuring that the right products are made available at the right time?"

Since when has Steve Jobs and Apple been concerned with satisfying the press? Do you mean to suggest that the tremendous growth Apple has experienced over the last several years is do to the press' coverage of Apple's events?

Whatever disappointment you claim people in the media have or will feel in connection with Apple's events, it has not impacted the sale of Apple products to consumers. Perhaps, you folks in the media should just do your jobs and report the news.

[starlilyth]

WITH bated breath.

Blogs are the death of English and Journalism.

[trenchcoat]

Perhaps he is projecting why his girlfriend is disappointed with him? He's been so great in the past, he just can't maintain it? Yeah, that's the ticket.

[welcometothegoodyroom]

Well, if you feel like you'll be disappointed by Apple yet AGAIN, then cover some other company. Stop whining. Its so easy to complain. When have you tried to really top yourself with a groundbreaking something every quarter or year? Its probably hard to do even if you're just competing against yourself. Add in some well funded competitors, a crappy economy, fickle consumers and I bet its a little harder. Slather the crap of fair-weathered whiny reporters who don't add value to the mix and well ....

Go work for US Magazine so you can whine about hairstyles or which Celebs' panties are on or off this week.