Comments on: Openads becomes OpenX--what's in a name?

Does the Openads name change portend great things for the company? We'll have to wait and see, says CNET Blog Network contributor Matt Asay.

[dascha1]

The "We Don't Know" business is growing... Here's a Big Guy example-

Fox News Interview - Feb. 5, 2008 (Thurs) on the future of Internet revenue pie

CAVUTO: ..
One of the things they [writers] talk about, Mr. Murdoch ? and you and I have
chatted about this before ? is, they want a slice of that Internet promise or pie, if
you will. You have mentioned and Michael Eisner, the former head of Disney, had
mentioned to me in separate interviews there is nothing there to that pie. They say
otherwise.
But are they, in the end, likely to settle on the notion of getting some of that pie?
MURDOCH: No, we are not doing anything there. As far as we are concerned, there
is nothing there at the moment. We don?t know ? there may be. Well, that will be
for the next time we negotiate, in three years.

[tristanbob]

Call me slow, but I don't understand exactly how businesses use OpenAds.

Here is how GoogleAds works:

1. If you want to advertise your products, you pay Google to display your ads on websites.

2. If you want to make money from your website, you partner with Google to display ads and receive a piece of the income.

How does that model compare to OpenAds? Can you explain it for me?

Thanks,

Tristan Rhodes

[olivergeorge]

Hi Tristan

Having an ad server, like OpenX, becomes important when you realise that you want to run many different sources of advertising. A typical example might be:

1. Show a mobile phone ad campaign to people in London
2. Schedule another direct ad deal to run through April
3. Show a technology affiliate network in one section of your site
4. Try three different ad networks (including Google Adsense) to find one which performs best for you.

We've just launched a new section on our website called 'Online Advertising Explained' which aims to introduce these ideas and help web publishers become more sophisticated in how they advertise so they can make more money. I'd love some feedback if you have time.

http://www.openx.org/online-advertising-explained

cheers,
Oliver George
OpenX Ltd

[openadsmods]

Openadsmods provides good modules for openads (openx). we have many experience in openads. Also we are giving training how to use openads, you can get custom modules by sending mail us [e-mail] visit our site
www.openadsmods.com

[rohit_rst15]

Openadsmods provides good modules for openads (openx). we have many experience in openads. Also we are giving training how to use openads, you can get custom modules by sending mail us [e-mail] visit our site
www.openadsmods.com

[rohit_rst15]

Openadsmods provides good modules for openads (openx). we have many experience in openads. Also we are giving training how to use openads, you can get custom modules by sending mail us [e-mail] visit our site
www.openadsmods.com