Comments on: Loopfuse integrates open-source demand generation into CentricCRM

Loopfuse just announced its integration with CentricCRM. The demand generation revolution is almost in full swing.

[stevewoods]

Eloqua and CRM

Great article Matt, agreed that demand generation and CRM is a critical combination. I'm with Eloqua (full disclosure) and just wanted to offer a quick clarification that we do provide an integrated solution with Oracle/Siebel, Microsoft Dynamics, NetSuite CRM, and Saleslogix as well.

[Matt Asay]

Thanks, Steve. I'll update the article

I don't want to spread inaccurate info.

[shlomox]

Demand gen/marketing automation -- the future

Matt,

Great piece(s) on this emerging space. There's no question that these tools represent the future of internet and even integrated offline/online marketing.

Full disclosure, I work for none of these companies, but I just completed a vendor selection and initial implementation of Market2Lead, another leader in this space. While these tools are still relatively young, they are rich in functionality and being able to do trigger-based automated email alone is HUGE. One quick thing on Market2Lead, they have incredibly rich web forms functionality that allows us to gather new information at every customer touchpoint...first whitepaper: name, email and company, second: title and zip, third: business vertical and time to buy...it's easy and has already begun to improve conversion...ahh, the future is bright.

Thanks again.

Marko Z Muellner
www.measurechange.com

[DavidCummings]

Depth of CRM integration is important, and differs

One other point to note is that the level of integration with the different CRM vendors is likely to differ. For example Pardot, a demand generation provider, has integration with salesforce.com and SugarCRM, but the salesforce.com integration is more sophisticated. That's an important point when evaluating providers.

Full disclosure, I'm with Pardot (http://www.pardot.com).