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Comments on: How do you replicate big-box retailers online? Mashery has an answer

Mashery is helping to free Web sites from their .com domains, becoming much more pervasive than they could be on their own.

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by softwaredesignengineer September 25, 2008 10:30 AM PDT

So I am assuming that as a developer, if I use their API to provide a space to their store and someone buys through my site, I get a percentage cut in the sales???

Can someone clarify that part. I mean, what's in it for the website owner?

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by pjhenry1216 September 25, 2008 12:33 PM PDT: I think its more that they're just given that content. Having access to the hundreds or thousands product descriptions, reviews, etc. without having to accumulate and maintain it yourself is extremely worthwhile. If its provided for free, then that should be the exchange right there.; Like this


by brainiac4 September 28, 2008 7:28 PM PDT: We do have an affiliate program -- I posted a link to it in the Remix Dev blog: http://remix.bestbuy.com/blog/read/Affiliate_Program

I'm interested in your feedback on the program -- please take a look and either email me directly or post in the Remix forums to let us know your thoughts.; Like this


by benjaminstraight September 25, 2008 12:42 PM PDT: Good answer. Still tough competition; Like this Reply to this comment

by JoshCatone September 25, 2008 8:19 PM PDT

I'm not sure I see the difference between this and any other affiliate program that has an API. For example, what Amazon has been doing with their ecommerce web service for many, many years seems more or less that same as what you're describing at Best Buy. Am I missing something?

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by brainiac4 September 28, 2008 7:34 PM PDT: No, you're not missing anything. :)

Amazon is definitely way ahead of us. At this point, Remix isn't different from any other program. The first step is for us to get the API out there. I believe we're ahead of many of our brick-and-mortar competitors, and I hope to be able to open up store-level information to be able to get an advantage over the online pure-plays.

Only time will tell, of course. I'm interested in your feedback. I'll be looking here and other places, but the best place (for now) to be sure that I'll see it is to post in the Remix forum. Or email me directly at BestBuy.com -- I'm kevin.matheny there.

Or Twitter me -- I'm @brainiac4.; Like this

(6 Comments)

About The Open Road

Matt Asay brings a decade of in-the-trenches open-source business and legal experience to the Open Road, with an emphasis on emerging open-source business strategies and opportunities. Matt is general manager of the Americas division and vice president of business development at Alfresco, a company that develops open-source software for content management. He is a member of the CNET Blog Network and is not an employee of CNET. Disclosure.