Comments on: Will social networking stop greenwashers?

Web 2.0 tools can give street cred to products marketed as "green." But few digital resources are available for the palm of the hand.

[EnriqueAllen]

Social networking will help create norms for using green products and services.

Try unplugging any unused appliance this week with your friends here:
http://www.facebook.com/event.php?eid=28256602776

[jdavies222]

You may want to check out http://www.ecovian.com - a project designed explicitly to avoid the kinds of greenwashing you are talking about. The site essentially lets the community vote on the various greenness attributes of local services, and in effect created an objective green score of each business to separate those who are green from those who are greenwashing. The service is new and I've been contributing reviews there only for the last month, but it's looking like a great idea.

[jdavies222]

You may want to check out http://www.ecovian.com - a project designed explicitly to avoid the kinds of greenwashing you are talking about. The site essentially lets the community vote on the various greenness attributes of local services, and in effect created an objective green score of each business to separate those who are green from those who are greenwashing. The service is new and I've been contributing reviews there only for the last month, but it's looking like a great idea.