Version: 2008

Comments on: Microsoft 1, blogosphere 0

When is a video so bad that it's actually good? An uber-lame Microsoft internal video making the rounds turns out to have been a spoof.

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by Spartan_458 April 16, 2008 4:30 PM PDT
I knew they weren't serious. Microsoft has enough dignity for that at least.
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by weedhacker April 17, 2008 8:32 PM PDT
I dunno... I've seen Steve Ballmer's on stage "presence", and I would say this video (spoof or not) doesn't really stray too far from that. It isn't beyond belief that MS would produce such a thing, and then claim it to be something else once it got out of the bag.
by deep0dark April 16, 2008 4:44 PM PDT
Anyone who thought that that video was serious needs a professional evaluation, honestly.

Not only that, but they are actually infinitely lamer than the people who they were laughing at.

My God, I wouldn't want to be one of those bloggers who took it seriously. They now look like the most uncool dweebs that ever walked this planet. You got to feel sad for what they revealed themselves to be to the world. Über-dorky dweebs.
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by Jon N. April 16, 2008 4:55 PM PDT
I agree with CrunchGear. VERY HARD TO WATCH! They should've put all that time, energy, & money into making Windows a more secure, fragmentation-free, and stable OpSys, and stop wasting their time and assets (that you, the consumer, paid for by buying into Vista). Now this. Apple is having a field day in making Microsoft look absolutely ridiculous with its I'm a PC/MAC ads. Now, Apple doesn't need to. Microsoft can do it with their own money, and do a better job, as well!
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by Far Star April 17, 2008 6:59 AM PDT
Oh yes, let's pillory them for having a bit of fun.

I don't like M$ much but even I can tell this is them poking at themselves. Those that got suckered by this or are up in arms really need to chill. Maybe even take a break from blogging / commenting for a while because they are obviously taking THEMSELVES a bit to seriously.
by keith.r.benedict April 17, 2008 3:35 PM PDT
I'm gonna go out on a limb here and say that the marketing and audio/video guys don't do much software development. Which, conveniently, leaves them free to put together silly videos.
by charlie cooper April 16, 2008 5:05 PM PDT
Sorry but Crunchgear got it wrong. Think Borat.
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by grayforge April 16, 2008 5:32 PM PDT
The sad thing is... Microsoft has become the kind of company people think this sort of thing (a crappy marketing commercial) can come from.
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by The_Decider April 16, 2008 5:36 PM PDT
So because MS said it wasn't serious you believe it?

That is the real kicker!

It was real until MS got skewered by it and than claimed otherwise.

Yes, MS is this hopelessly lame.
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by charlie cooper April 16, 2008 5:43 PM PDT
nope. that's not it at all.

when i first saw the video, my initial reaction was "holy ****, this is the most goofy video in creation." but if you think about it longer than two seconds, you'll understand that it's a spoof. have you ever watched any of the gates-ballmer video skits they've put together over the years? they've come up with some pretty funny ones over the years. like i wrote in an earlier post, think borat.
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by Paul Skinner April 16, 2008 6:45 PM PDT
No. You can wax this one up and spin it all you like, but no one's going to buy that this is intentionally bad.

This is bad, but honest, true bad. You can smell it.

I hear you trying to sell the "Think Borat" angle. No. Borat was genius. This is bad.

Look, it's an internal sales team promotional video. No one expects it to be good. But it's bad. The reason it is disturbing is because you can tell it's trying to be cool. It thinks it's being cool. The people who participated truely thought it was cool. Not "cool" cool, I mean not like "really cool!" but cool. And yet it's actually really bad. "Bad" bad.

So let it lie, let it die a slow drawn out internet purgatorial death and never ever mention it again. Trying to spin this just dirties your hands.

Bad.
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by somepeter April 16, 2008 8:59 PM PDT
So lame. Now that they got exposed, MS is trying to say that it's a spoof. Yes, right. They should just stick to being uncool. MS should stick to being boring, boring here meaning making products that actually work.
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by chustar April 16, 2008 9:22 PM PDT
@Jon N:
So, according to you, microsoft employees don't do anything but eat, drink and dream windows? This is kinda like google's 20% thing with thier employees. Why isn't anyone telling them to use their 20% to make google video better?
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by kshepp April 16, 2008 9:55 PM PDT
There's a fine line between "so bad it's funny" and "so bad it makes you physically uncomfortable to watch."
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by xgerrit April 17, 2008 12:12 AM PDT
Here's a hint that it might have actually been serious.... *You had to call to ask.*

If it's not serious, then when they sing "our ecosystem is really great" is it sarcastic and it's assumed that their sales people think their ecosystem is just pretty good or sucks?

Is it that much better to not have failed at being cool, but instead failed at creating a spoof? And failed so badly that people are creeped out by it?
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by prodder_3 April 17, 2008 12:44 AM PDT
You gotta be stupid as hell to get that video serious, really..
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by deep0dark April 17, 2008 12:48 AM PDT
Look at all those Linux crybabies whining "but nooo, it's not truuue, they could not have fooled us, weeee are supposed to be the clever ones, not the evil empire, mommy i don't like to play any more now that I look like a overzealous dweeby dork" and on and on.
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by weedhacker April 17, 2008 8:41 PM PDT
You know, MS fanboys come off just as "camp" as that video, except that they are serious... just like the video is. I don't see any inconsistencies there at all.
by Sinixstar April 17, 2008 1:45 AM PDT
oh come on.
i mean, i know the guys at ms might come off as pretty out of touch a lot of times (okay, most of the time) but I don't think you could get a room full people together on this planet who would look at this and be like "yea man, this is awesome! people are gonna be pumped!"
The type of people who sit down and want to believe that MS is so dumb that they'd make something like this for real - are exactly the type of people this video was supposed to be a middle finger to. Sorry bud - but the joke's on you.
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by QASDISHGUY April 17, 2008 5:05 AM PDT
The worst part about this video is I installed SP1 and it crashed my computer. 3 days later, 4 support emails, a support chat, and 3 phone calls to Microsoft Support I gave up and reinstalled everything from scratch. All thanks to SP1.
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by Drezen April 17, 2008 6:13 AM PDT
It seems in line with the Microsoft iPod packaging video and the iPod amnesty bin to me. I think there's a lot of people want to believe it's serious, purely so they can bash Microsoft with it.
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by Life_on_Mars April 17, 2008 7:33 AM PDT
I have created several videos of this ilk for other Fortune 500 companies, and trust me, no one involved with it took it seriously. These things are always meant to poke fun at how the company and it's employees perceive themselves; if you think otherwise, take that tinfoil hat that blocks government/alien scanning of your thoughts off your head. I have been both a Mac and PC user for 25+ years and I DON'T CARE which one I use; they both have their foibles and assets. Brand loyalty is one thing, misplaced smugness is just plain rude.
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by gomer43 April 17, 2008 7:55 AM PDT
Coop, I don't think so much that Engadget et. al. was saying that MS was being serious. I think they were saying that the video sucks, period. It's an attempt at having fun, but it's still just stupid, not funny or fun.
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by Norseman April 17, 2008 8:09 AM PDT
This is one of the best things I've seen come out of Microsoft recently. Seriously.
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by weedhacker April 17, 2008 8:44 PM PDT
And better yet, watching it won't crash your PC! At least, I don't think it will.
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About Coop's Corner

Charles Cooper has covered technology and business for more than 25 years. A graduate of Queens College and Columbia University, Cooper received the Excellence in Journalism award from the Northern California branch of the Society for Professional Journalists for column writing.

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