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Comments on: Blogging for dollars: Church-state line still valid?

q&a Two years after launching the controversial Izea, CEO Ted Murphy says the case for "sponsored conversations" is more relevant than ever.

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by mattumanu March 26, 2009 4:14 AM PDT
I have to ask... Because I've looked this article up and down and I can't fathom what the Church-State line has to do with any of this... What's up with the title?
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by RobertAPierce March 26, 2009 4:43 AM PDT
That was my question as well... the article itself was fine, but what the heck does it have to do with the line between the church and state??
by vidanuevatx March 26, 2009 5:21 AM PDT
I think Mr. Cooper (or whoever wrote the headline) was trying to say that there's a line between blogging and sponsorship, similar to the line between church and state. A poor headline.
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by crcurrie March 26, 2009 6:02 AM PDT
It's an analogy well known to journalists but not to the general public.
by stuxstu March 26, 2009 6:08 AM PDT
I actually find it funny that anybody on CNET would have a problem with a blogger being paid for their opinion... Both CNET and bloggers sensationalize and express opinions. What is the difference?

I used to think CNET had value... but aside from Ina and Matt Asay I find CNET virtually worthless.
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by ciggieoxo March 27, 2009 9:13 AM PDT
Hey, Download Dispatch for Mac is pretty handy.
by curph March 26, 2009 6:22 AM PDT
Yes the "Church-state line" tag works. If you squint your eyes in just a certain way. Otherwise the title is another in a long and fast growing list of CNet linkbait.
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by Dr_Zinj March 26, 2009 6:57 AM PDT
If you receive payment, compensation, or gifts for blogging about a situation, product, person, or business, (and it doesn't matter how many layers you launder it through) it's advertising and not opinion.

If you receive payment, compensation, or gifts for blogging about comparing situations, products, persons, or businesses from a source other than that being blogged about, it's a paid consultation, a professional opinion.

If you're blogging about situations, products, persons, or businesses without payment, compensation, or gifts without renumeration, payment, compensation, or gifts, it's an opinion.
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Charles Cooper has covered technology and business for more than 25 years. A graduate of Queens College and Columbia University, Cooper received the Excellence in Journalism award from the Northern California branch of the Society for Professional Journalists for column writing.

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