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Charles Cooper has covered technology and business for more than 25 years. A graduate of Queens College and Columbia University, Cooper received the Excellence in Journalism award from the Northern California branch of the Society for Professional Journalists for column writing.
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Second Life is one big bill board for companies to show off their products a service. Which are PAID ad to Linden Lab. There is no interaction between Linden Labs and as CBS new, ABC new, Cnn Network , weather channel, etc. Its all Paid ads to Linden labs to put their names on a island or Ilands to look like their have conntection with Linden Lab. The users are the ones that are being taken for a ride and subjects to mental and Psych simulations of Rape, sexual abuse, racism etc. The KKK in second at times is a stage of simulation to see what happens when facts are place but the person do the simulation. To record how people react and respound with events are unfolded in order of the people incharge. Second Life use to be a fun and pleasurable game. But these days its nothing but hate, money and stealing ( real money) and sex but its users ( that is not even of age to be in the game to start with). Sooner of later Second Life well be closed down because of the events Linden has done to its users.
Many corporates did get burned in 2007 with SL. They did not understand (or really even try to) the 1) reach 2) operations 3) user engagement factors. Most bumbled in as if a virtual world were just some fancy new flash-plug-in (which of course now it is). But what they learned if they were paying attention, is that virtual world space is a lot more like a real world space than a webpage. It is also a 24/7 environment where you can add or ruin brand equity. But main point that people missed, is that the SL user is a strange, global demographic--older, weirder and more ecelectic than anything else on the net.
2007/2006 was exuberance and misguided excitement for this new online frontier. 2008 is the year of backlash--what will 2009 be? We think break-through, but not sure so about Linden Labs role in this.
Virtual world is real-time, interactive, and full of complex content. SL also has a deep enuff service stack around it including VoIP, micro-payments and UGC tools. SL has the best offering right now and still has best position for 2009. But many other players eyeing the space--and btw, Livey ain't a match yet and until Google pumps up the marketing and tech it is not the hot threat that will energize this market.
- by play7 August 4, 2008 7:00 AM PDT
- There might not be a 2009 for Second Life. Linden lab is stopped asking for paying users and replies soley on company ad monies to support the game. What worse is Linden lab is forcing many of their older payng users ( that use to get 500l a week) out of the game. Whats worse is Linden Labs has no real support service. As Len stated "is that virtual world space is a lot more like a real world space than a webpage." Well Blake Jeska Linden and here her male partner Torley Linden (who plays a female Linden but rally is a many assume a gay male in real Life) Those two have gutted the interframe work how searchs work and operate. Lieing to would be unknowing companies willing to put down 1000.00(s) of real dollars for personal island for them to set up business on. But what happens is those unknowing knowning companies is the Costumer service ( or the lack of there for ) know including griefters ( people that cause problems within the game for fun and money ). Lag OMG Lag hell slowing the game down to the point it becomes unplayable. Which Linden Labs blame the users for having bad under power computers etc........The old timers that continue to TRY to keep dance clubs going are having a nightmarish time dealing with no support no protection from hackers, etc......... What Linden Labs does do well is removing good honest people that have given their hearts and soles to the game. Only to be driven out but the Linden Police Jeska and Torley Linden because they themselves have to No real understanding how to do their jobs. What they do well is be rude and get rid of anyone they have personal hate towards. Know you call this a way to run a company leave geeks that have no real understanding how to un a business? M. Linden or the New VR of Philip Linden the creator of Second Life and Linden Lab...........Is rolling over in this Avies Grave wondering how any why his dream Of "YOUR WORLD YOUR IMAGENATION" when sadly wrong.......If the Sims on line failed soon enough Linden lab and Second Life as well.
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(6 Comments)The concept of 24 hours a day 7 days a week of fun and money just doesnt work any more. Yours are smarter and wiser then they were back in 2006 and before."LETS GOING SHOPPING" BUY MONEY BUILD PRODUCTS AND APPEARL TO EARN MONEY!" But what Linden Lab doesnt not tell you is The stealing within the game or usrs content. You might build or design it......But someone will come along and steal every part of your design with in seconds....... What will Linden Lab and Second Life do for those that have their Creative Content stolen?????????? NOTHING!!!!!!!!!!!!!!!!!!
Google is not going to save Second Life and Linden Lab.........Instead it will sink Second Life shio with a direct hit to the flank..........