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Comments on: Viacom won't soon shed image as corporate bully

Google appears unbeatable when it comes to winning hearts and minds of Internet users. This could be lesson for other big media firms who consider challenging search giant on copyright issues.

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by deez1 July 8, 2008 11:30 AM PDT
Has anyone taken a look at Viacom stock latley? They dropped about 25% in the last month. HAHAHAHAHH. SELL SELL SELL! The people have spoken. Give the suit up you greedy bastards. They should be paying Google for the free publicity. I wouldn't have payed a dime for any of their shows except for Paramount Pictures and Dreamworks movies. I certainly will not by their stuff now. Everyone Boycott Viacom i.e.Comedy Central MTV BET CMT VH1 and the companies that advertise with them. Shut them down. We can actually do this together by not having anything to do this company! It is that easy. Will you allow this corporation to invade our privacy, demand our ISP address, and have access to all clips we have viewed no matter who owns the intellectual rights? I find it appualing that a judge would even allow this but, this day and age it seems we are slowly losing our civil rights and liberties day by day to corporate america and crooked politicians. How bad does it have to get before we act out and demand that enough is enough. To top it all off Viacom holdings are worthless and unmeaningful. Their programming that I listed above is full of junk and nonsense that does not need to be aired anyway. MTV-garbage hardly any videos and the videos they play are of bad songs, mostly "reality" shows. CMT-country music sucks Comedy Central-not funny. BET-not needed already have MTV- MTV2-whawhawaht?? SpikeTV-Cheezy and stereotypical Manswers Stupid Stupid Stupid. Nikelodean- Don't have kids so I can't really comment...u decide...I am sure we could do better. Quizilla-***? Gametrailers- Not needed,
provided by game manufacturer. Logo-tv for gays, lesbians, transgendered. why? RHAPSODY -horrible program and overbearing on ones computer, so many others do it better. Nick at nite-the old worst of the worst. Addictingames-should be illegal or by prescription only. Should I go on... What you you people think about their programming?
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by westsidestarry July 8, 2008 11:35 AM PDT
Mr. Sandoval.
Your article neglects to mention that Viacom sued for the right to see every single Youtube posting, whether or not it included their content. Imagine Sony trying to get paid because someone downloaded Universal songs. The only thing more biased than your article was the judges decision.
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by CryptopianX July 8, 2008 11:48 AM PDT
This is an interesting law suit. The copyright for internet production and promotion is limited by the statute of limitations for all copyrights, which is 25 years.

25 years ago, in 1983, Windows 3.1 was still in production and there were no assignable rights to internet video clips.

Who assigned these non-existtant, unassigable rights to Viacom? And, where was the jury when this decision was being made?

(This will probably be an appropiate ending for Viacom and all dictatorial communication devices, left overfrom world war 2.)
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by jjoensuu July 8, 2008 11:57 AM PDT
looking at the comments here I wonder how many of them work for Google or CNet...

People seem to be forgetting that Google is not is some sense better than Viacom. Google is the one that has collected AND KEEPS COLLECTING the data, yet they act like they care about peoples privacy. You can not track peoples on-line behavior and at the same time claim that you care about their privacy. Or yes, you can keep doing so if you do it in the land of the deluded.

So take note, dear reader:
If Google really seems better to you than Viacom, it is a fantasy. This type of articles by CNet only serve to avoid the real issues and promote Googles on-line PR campaign (which, by the way, looks like it could have been written by the Church of Scientology).
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by The_Decider July 8, 2008 2:58 PM PDT
It is impossible to stop people from uploading copyrighted files, but once notified they do remove them. That is the bottom line and I do not like Google in the slightest.
by jamalystic July 8, 2008 1:14 PM PDT
Why castigate viacom for doing the right thing?If this is kind of internet we want, where rampant copyright violations are the order of the day, then we are heading for disaster. Who do we want to produce these content when we are bent on discouraging the very people who are doing that. Such acts are really anti-violation to the highest degree:Why 'Rethinking' Copyright Law Is a Huge Mistake(http://www.internetevolution.com/author.asp?section_id=556&doc_id=155800&F_src=flftwo)
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by brumiller July 8, 2008 2:10 PM PDT
Please see fortune 500 list of richest people in the world " RED" "Cox" Rupert Murdock... are seeing a pattern here. Advertisor decide whether media companies make money or not. Content will always be important yes. But most of the garbage on TV should be enough to show you why these people are muliple billionaires. Give the world garbage content and cry about your stock price. The new always passes the old. How much does American Idol cost to make were are the real actors. TV is garbage and no company has a right to sell your private information based on garbage content.
by RangerMatt July 8, 2008 1:20 PM PDT
Just looking at some of the points people are making here:

I see this as one important question: Why does Viacom need to know who I am and what I watched, regardless of who owns it? Posting of items they own, no problem. Watching their stuff, getting iffy, look at anonymous stats and get a better view of things. The whole database of everything I've watched on Youtube? Not a chance, why do they need it? This is a legal case, not a marketing tool. There IS a difference.

Some people are saying Google is amassing personal data on everyone. Does Google have too much of my information? Probably so, but then, I knew that when I started using their products and services and gave them that data. What I didn't know is that someone else who I don't trust gets that data.

Copyrights are important, they can help an artist continue to make good music, shows, media, whatever. The problem most people _perceive_ with this issue is that the money that is given in these cases never gets to the artist. The "label" gets it and they are seen as nothing more than a bad impression of a pimp and hustler (deserved or not, that's the perception a lot of younger people have). Agreements and partnerships do more to strengthen good thoughts than lawsuits. Need proof, look to the RIAA and MPAA.

When it comes down to it, though, the question is one of responsibility. Is Google responsible for the actions of it's users or are the users responsible for their own actions? If the first is held, I see a very dark time coming when lawyers sue everyone over everything "You touched this car that was stolen, so you are guilty too". Slippery slope arguements and all.
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by unknown unknown July 9, 2008 1:07 AM PDT
"How else do you explain why they have been collecting and using IP addresses to monetize their site (for a while now), yet only now, with great self righteousness, claim to be concerned about producing IP addresses?"

They've agreed to anonymize them after 18 months and they've been reluctant to give out information before. When the DOJ wanted search data to help defend COPA, Google fought the subpeona and managed to reduce the scope and amount of information they were required to give.

Viacom is being very hypocritical, they own iFilm -a video sharing service similar to YouTube- and it has plenty of infringing content. They demand from Google what they're unwilling to do themselves on a smaller scale. They want Google to filter, well the DMCA made that unattractive with it's murky definition of a service provider and potentially loosing safe harbor protection for filtering copyrighted content. Viacom complained that the only way to remove infringing works from YouTube was through the DMCA, which is the way they force people to do it on iFilm. Of Course Viacom is not above violating the copyright of other for their own gain, just ask Christopher Knight (http://en.wikipedia.org/wiki/Christopher_Knight_(filmmaker))

Google seems to be a target for so called privacy groups, but I am not sure Google does anything more egregious than it's competitors. So far they've been the only ones to put up a fight when the government etc come asking for information. I also wonder about some of these groups like EPIC that think getting Google to replace it's name in the copyright notice at the bottom of Google.com with a link to it's privacy policy is a big win for privacy. I digress.

Personally, I've stopped watching/consuming Viacom's stuff all together.
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by unknown unknown July 9, 2008 1:29 AM PDT
@jamalystic you're citing Andrew Keen lol. Andrew Keen wrote "The Cult of the Amateur" in which he argues it's better to leave the content creation to the professionals cause they can filter out the good from the bad. If he had his way, the internet would be like TV, one way only.
He'd have an axe to grind with YouTube even if there wasn't infringing content, however the fact there is just gives him a channel.
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by samplesize July 9, 2008 5:37 AM PDT
What an interesting, yet all too common perversion of logic. For attempting to preserve its ownership rights, Viacom is considered a "bully" from the encroachment on those rights by the several-times-its-size "victim", Google.

This reminds me of nothing more than the logic of true school yard bullies (and every other kind of bully, for that matter) who extend their offense by stigmatizing their victim by calling them a "snitch" if they dare seek help from the authorities.

From school yards to corporate board rooms, the logic and narcissism of the criminal mind is the same, though perhaps only slightly more "sophisticated". The fact that this mindset is becoming common is nothing any of us should welcome.
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by npseattle July 9, 2008 7:17 AM PDT
If you enable entities to abuse our legal system, it will happen. And unfortunately, the issue ultimately narrows down to core ethical values and principles. VIACOM will ultimate fall apart because its guiding corporate principles seem to be those of unrestrained greed and the desire for increased influence over peoples' lives. With all that said, I like the online content that Viacom provides on its web site, and I could care less about accessing a South Park video on YouTube. It's about principles, people. Enough with the legal B.S. And if you can't learn, start posting your resumes.
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by capo12345 July 9, 2008 7:58 AM PDT
This article and the comments are so ill informed. Copywright violation on youtube? That is ridiculous. The content is so low quality, it barely qualifies as a copy. Youtube videos are more analagous to quotations from a book than they are a copy of media. Besides, lets not forget that the television content that gets posted on there is actually broadcast on...wait for it...TV! Its free to the end user anyway!

There is no difference between sharing something on youtube for others to see than there is recording something on a VCR and letting your friends watch the tape. Besides, since when is it a bad thing that people watch media that you create? Isn't that the point?

Big Media is actually scared that people want to see their content. Even if an entire library of a show is posted online, it will only serve to direct people to the producer of that content. The only thing served by lawsuits such as this is to make informed consumers decide that Viacom is not worth their business.
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by desertmansd July 11, 2008 9:32 AM PDT
Big companies like VIACOM had better start looking at a new buisness model. No matter what they do they will never be able to stifle the excanges of media over the internet. When one of these media companies finally figues out how to profit in the new environment they are going to score big.

I have a feeling, though, that its probably going to take another generation before we see this.
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