Comments on: Search ads trigger trademark lawsuit from rival

NameSafe, an identity theft protection company, has sued competitor LifeLock for allegedly placing ads that prominently use its name.


by brandverity July 1, 2008 4:17 PM PDT: Affiliate programs are increasingly becoming a challenge for merchants to handle. A certain level of policing and monitoring is required. We are about to move our PoachMark service into Beta - it provides a comprehensive search engine advertising monitoring program for merchants with affiliate networks.

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by jasontpopper March 10, 2009 4:56 PM PDT: It's really difficult sometimes to keep all the ads monitored. Lawsuits seem to be the solution to every problem out there, which isn't particularly the most pleasant option. But we should still be sure to stay away from bidding on trademarks to avoid infringing rights.

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by beachbum70 August 1, 2009 9:57 PM PDT: http://www.blogtalkradio.com/OptOutDetectives/blog/2009/07/24/Todd-Davis-from-Lifelock-Not-So-Protected-To-much-info-on-public-data-bases-Opting-out-would-ha

Lifelock has issues.....; Like this Reply to this comment


by AdGooroo November 13, 2009 11:14 AM PST: Unfortunately, you have to take some serious steps to protect any brand with significant investment behind it these days. We wrote the book on trademark protection on the search engines back in 2004 with our Trademark Insight product. Over 2,000 clients use this service to monitor their brand terms:

<a href="http://www.adgooroo.com/products/trademark_monitoring.php">AdGooroo Trademark Insight</a>; Like this Reply to this comment