Version: 2008
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Comments on: Note to Netflix: Roku box needs latest movies

Web's No. 1 movie rental company is missing opportunity to seize early lead in digital delivery of feature films.

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by ernestlehmann June 20, 2008 12:01 PM PDT
How about a slot in the Roku that lets you stick in your DVDs that you rented from Netflix. It burns the DVD and makes it available forever to you (as long as you keep subscribing to Netflix). Or how about this: once you've burned your DVD in the Roku, it makes that movie available to other subscribers via a Netflix P2P (Netflix subscribers only, of course).
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by wjskinner June 20, 2008 12:06 PM PDT
Amen. whats even more annoying is there are thousands of titles on Netflix that are not availble for streaming at all and the vast majority of them have been out on DVD FOR YEARS!. For instance episodes of 24 from seasons 3 and 4? Why arent they available? How about the Ten Commandments? Nope. There are lots of other films I would include in my streaming queue but Netflix haas not amde them available and in fact makes it seem like its the studios, rtaher than Netflix that is suppressing their availability for streaming. the Roku box is great but content is still king.
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by James7777777 June 20, 2008 12:07 PM PDT
I disagree. Netflix is doing everything right. For a small monthly subscription I can have all the content I want and almost all content is available. New releases are available on dvd which is great as I get the full experience, if I find myself with time in between dvds I can watch other content streamed off the internet.

If they charge per movie people will not understand, they will see a higher bill and be upset. Why should I pay extra to stream it when I can have it mailed for free?

I know everyone loves Apple at the moment, but I really don't expect them to over take Netflix.
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by jrbtempe June 20, 2008 12:22 PM PDT
I don't expect the 10,000 catalog titles to expand much in the near future... in fact, my small video distribution label (who has maybe 50-60 of those 10,000 titles up on the service) was just informed by our buyer at Netflix that their budget has been frozen through the summer, which means they're not taking our July, August and September titles until the end of the summer or early fall at the earliest. Not a good indication that they plan to expand the catalog, especially when they're paying licensors nickels & dimes to begin with...
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by berbar June 20, 2008 12:52 PM PDT
Yes, it would be nice to have a more up to date streaming catalog. It would also be nice if they didn't cancel the profile feature.
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by zanely June 20, 2008 12:54 PM PDT
Why would reviewers deduct points for the device because the content provider doesn't provide the movies that they want? Do people deduct points for DVD players because of the content? The Roku either works or it does not work; it provides a good experience or not. If you have a complaint about the content, then you should complain to the content provider and its business partners, but don't fault the device. My understanding is that the Roku will have utility and connectivity options beyond Netflix so let's focus focus on whether the device has a value and then go beat up Netflix and others to provide content.
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by Crunchy Doodle June 20, 2008 1:30 PM PDT
If the Roku Netflix box was not specific to Netflix only, you'd have a point. However, the box is an extension of the limited selection of streaming offerings on Netflix, so it's ripe for that criticism.
by gerrygadget June 20, 2008 3:39 PM PDT
The studios are a fickle and controlling lot that are probably more of what's limiting Netflix than anything else. But if it turns out that Netflix just can't crank out the streams fast enough or can't encode the streams fast enough, that's a whole different problem. My guess is Netflix would surely offer the good stuff if they were allowed to, but the studios aren't sure if any price is good enough to let the cow out of the barn.
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by chasfenwick June 20, 2008 6:44 PM PDT
One very important point is missed in this article. There seems to be an assumption that the internet service providers will keep expanding bandwidth to service whatever demand there is, at a tolerable price. Some of them are nearly broke now, without making the heavy investment implied.

I am supposed to have 5 mbps service from Charter Communications, and based on my experience thus far with Roku I would say that it is doubtful that a satisfactory connection will be made with any consistency. Note also that several ISP's are now experimenting with charging by monthly usage of bits. This could kill all of this movies on demand stuff almost instantly, since the number of bits in just one movie is huge compared with any other use of the internet by individuals at home.
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by chasfenwick June 20, 2008 6:45 PM PDT
One very important point is missed in this article. There seems to be an assumption that the internet service providers will keep expanding bandwidth to service whatever demand there is, at a tolerable price. Some of them are nearly broke now, without making the heavy investment implied.

I am supposed to have 5 mbps service from Charter Communications, and based on my experience thus far with Roku I would say that it is doubtful that a satisfactory connection will be made with any consistency. Note also that several ISP's are now experimenting with charging by monthly usage of bits. This could kill all of this movies on demand stuff almost instantly, since the number of bits in just one movie is huge compared with any other use of the internet by individuals at home.
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by chasfenwick June 20, 2008 6:46 PM PDT
One very important point is missed in this article. There seems to be an assumption that the internet service providers will keep expanding bandwidth to service whatever demand there is, at a tolerable price. Some of them are nearly broke now, without making the heavy investment implied.

I am supposed to have 5 mbps service from Charter Communications, and based on my experience thus far with Roku I would say that it is doubtful that a satisfactory connection will be made with any consistency. Note also that several ISP's are now experimenting with charging by monthly usage of bits. This could kill all of this movies on demand stuff almost instantly, since the number of bits in just one movie is huge compared with any other use of the internet by individuals at home.
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by mscritsm June 22, 2008 8:42 AM PDT
Actually, this could result in a net reduction in bandwidth. Why? I suspect that many illegal downloads are done by packrats, i.e., people who grab every movie they can and squirrel it away, never to be viewed. I must confess to being a packrat myself to the extent that I have hundreds of hours of programming recorded on my TiVos that I'll never have time to see, and I suspect I'm not the only one.


But a service such as Netflix could be a cure for that. Once Netflix's internet delivery service matures, it will sink in that any movie you may want to see is instantly available whenever you want to see it for a flat monthly fee. Suddenly the need to grab a lot of content off the net that you'll never view will go away. The result should be a huge overall reduction in internet bandwidth used for video.


Of course, there will still be college kids and others who are too cheap to buy a movie ticket, and who will settle for an inferior copy filmed in a theater, but overall Netflix's new service could still be a good thing for the net.
by June 20, 2008 9:09 PM PDT
This story's information is outdated. Apple has already announced deals with several studios to release movies the same date as the DVD release. All the more reason Netflix needs a fire lit under them.
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by June 20, 2008 9:15 PM PDT
http://www.apple.com/pr/library/2008/05/01itunes.html

Link to press release. Apple is already releasing movies on iTunes the same day as the DVD release. Netflix no longer has a 30-day DVD advantage.
by skull one June 20, 2008 9:33 PM PDT
I have Roku's box and the quality is decent for me. Not DVD quality but looks ok on a 37" TV. What I don't get with this 10,000 titles, is that many of the titles it has had and still has when manually looking for a movie do NOT show up under the instant watch queues for easy access. Also I dislike the ability to have a profile since I watch movie that are inappropriate for my children and I don't want to have to worry each time if the next movie coming (which might or might not be the next one in my queue) is one for them. Finally it would be nice be able to Filter your selections and what is shown to you based off of choices YOU make.
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by skull one June 20, 2008 9:35 PM PDT
Oops forgot to mention speeds...my typical download speed on the DSL service I have is 1-1.5MBs.
by cpeterka June 21, 2008 5:15 AM PDT
I'm assuming there are probably three problems, two that Netflix can address, and one for us users.
1. More Movies... That's simply Infrastructure for storage, streaming, etc from NetFlix,
2. More Moveis.. getting permission to send them, I'm sure Stark Industries will want a small fee for every copy of IronMan that is sent out.
and
3. Will Comcast, Verizon, etc want to start charging us more when we start watching movies 12 hours a day for 31 days each month ?

ChasFenWick is correct on his worries.
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by sandonet June 21, 2008 8:33 AM PDT
Hi Michael J,

You are referring to Apple's downloads for purchase. You can buy a movie download for $14.99 at iTunes on the same day they are released on DVD. But you can't rent a download until a month later. Thanks for reading. GS
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by bdennis410 June 21, 2008 12:30 PM PDT
My vision is Anything, Anytime, Anywhere.
To whatever extent Netflix, Apple and others perceive this as the future, they are on the right track. Internet/Cable/Fios/WiMax delivery of Any content (new Release movies-more later), current news, music, text, data, all are important to the Content horizon-Anything, Anytime, Anywhere.
Roku is a potentially important interim step to this goal, but as currently positioned fails to seize the marketing high ground-First Implementer status.
Why can't Mission Impossible V have an Internet New Release Pay-Per-View schedule?
Imagine 10,20, 30 million or more U.S. households(and potentially the same amount outside the U.S.) paying $15.00, $20.00, even $30.00 or more for this opportunity.
$150,000,000 to $3,000,000,000,000! (No misprint, that's Billions!)
How's that for Content appreciation?
Then add later rentals, say five to one over theatrical viewers, another $300,000,000. Then DVD sales, for as long as that exists, another, what 20,000,000 at $15.00-another $300,000,000!
Pretty soon we're talking real money here folks!
So Roku and others, DVR, Xbox, whatever, start thinking Anything, Anytime, Anywhere.
What "appliance" fulfills that need?
Is it on your dwaring board yet, Apple? In testing, Motorola? Prototyped, Intel?
Call me.
Mediaman
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by betteguadalupe June 21, 2008 6:12 PM PDT
Why fix something that isn't broken, Keep Netflix the way it is ..I make a queue, I get my movies
I look at the movie send it back and get more movies..Simple and efficient..
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by mscritsm June 22, 2008 8:24 AM PDT
One reason why Netflix may not be rushing to make more recent movies available via the internet: They have a huge investment in regional centers to handle DVDs. This investment was made with the assumption it would be amortized over some number of years, certainly much longer than their current average age. If they switched the bulk of their offerings to the internet sooner rather than later, these investments would probably have to be written down, at a huge hit to earnings.

And a note to Mr. Sandoval: Every review of the Roku box and the Netflix service has taken points off for limited offerings, including David Carnoy's review here at CNet (see http://reviews.cnet.com/digital-media-receivers/netflix-player-by-roku/4505-6739_7-33018087.html?tag=prod.txt.1 ).
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by chasfenwick June 22, 2008 8:51 AM PDT
It is true that Netflix has a huge investment in their regional centers that handle DVDs. On the other hand, delivery via internet saves them the two-way mailing costs and eventually would allow them to start closing down the mailing centers. But I think that the jury is still out on whether Netflix customers will find the Roku method of delivery to be satisfactory, especially as more of them want the Blu-Ray picture quality, which is not now supported by the Roku box and would make the ISP bandwidth issue even more serious than it is already.
by ev61 June 22, 2008 9:12 PM PDT
Netflix is not broken, nor is the Roku box. What is broken is the movie studios strategy. As a movie buff, one does not need the newest releases right away. Sure, they sit at the top of the queue waiting to be shipped, but my queue is 200+ titles long. For under $20 a month, I get new releases, all the old stuff I can watch and the ability to stream. Who cares if you can't stream Fool's Gold, you can watch The Treasure of the Sierra Madre anytime. Sure, something great comes along and you want it right away, but that is why you go to the theatre. All this complaining from a small vocal group...
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by quietman928 June 23, 2008 5:31 AM PDT
Just an aside; to the majority of Netflix subscribers there is the option of "instant view", a service provided at no additional charge to the monthly subscription rate.
Granted, the catalog isn't as large as the available rentals, and doesn't always offer new releases, but for an insomniac such as myself it is a much appreciated service.
The selected movie starts within thirty seconds of hitting "Play" and if your download speed is decent, so is the picture.
At four (and I believe three) at a time subscriptions the number of times you can watch instantly is unlimited.
I know that IE is required; I don't know if Mac is supported.
I pass this along because although a longtime Netflix subscriber, I wasn't aware of this opportunity until recently, and thought that others might benefit from this bit of information.

quietman928
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by xelalex24 June 23, 2008 8:36 AM PDT
I personally, as a netflix customer do not want to pay extra for downloading movies over the internet, but I do expect that Netflix begins showing the new releases through their watch now service.

Where I would compromise is for them to limit the amount of news release movies I can watch in a month. So what they could do is make a new release status for movies that stays for a certain amount of time, and during that time, if you watch that movie, it will count as one of your alloted new release movies for that month.
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