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Of course an infinite number of digital copies can be distributed for a fraction of the costs of pressing and shipping physical media. This would have been groundbreaking about 8 years ago when the market was crying out for legal digital music but I don't see how its even newsworthy now.
- It KIlled It Some Time Ago...And In The U.S. Eliot Spitzer Helped
- by stephenmeyer April 10, 2008 10:58 PM PDT
- Major labels have been using digital distribution of new singles to radio for a few years here in the U.S.
- Like this Reply to this comment
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(5 Comments)They send the music over air via satellite or online direct to radio. And obvioulsy, it's cut back on the need to press thousands of "promo" CD copies.
It should also be noted that NY Governor (then state Atty General) Eliot Spitzer's radio-record new payola investigations that started two years ago and resulted in much tighter controls between what labels and radio can and cannot do, diminished labels giving "promo" copies of CDs to radio in any significant quantity. Sure, stations still get multiple promos for their libraries, program and/or music directors, but the boxes of freebies labels used to give away on the air are insignificant now since stations don't want to be under the FCC microscope of taking anything that might influence airplay.
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Steve Meyer
President/CEO - Smart Marketing Consulting Services
Publisher - DISC&DAT - A New Media Newsletter For The Music Industry
Available at: www.freewebs.com/stevemeyer
Editor, Digital Technology: www.allaccess.com
Las Vegas, NV
E-mail: stephennmeyer@earthlink.net