Comments on: Google-DoubleClick: The next phase

The merger wait is over and the display ad gains are for real, but the newly combined company faces a number of questions still.

[nu pogodi]

not a big loss

Performcis makes what, 30-40MM per yr? 4-5MM from natural search? i just don't see the financial benefits of keeping the Performcis part of the DC buisness give all the negative publicity & other potential drawbacks

[Kimsh]

Benefit

Its in teh article, they will have a much broader set of inforamtion on what the customer is doing, therefore more acurately targetted adds.

[Quemannn]

Bigger Challenges

Culture clashes, text vs. display ads, proprietary control on ad contents are the most current issues to deal with. However, the advent of semantic web and Wikia search, and the fast-growing competition in mobile web and the growing UGC sector are still hidden agenda for Google. In terms of market structure, Nokia takes an upstream initiative toward mobile web and LBS, while Google is in midstream between handset makers and mobile carriers. Google needs to come to grips with the shifting tide as well.

[agarc]

Madison Avenue Hipsters?

Sorry, but that really doesn't represent the people and culture of DoubleClick at all. First of all, we work in the same building. We get lots of free food too. I sit on an exercise ball. We have lava lamps. We play on a Wii and shoot pool in our game room.

Our businesses are run fundamentally differently, but our people and culture are probably more similar than different.