Comments on: Don't buy into the paranoia about PageRank sculpting

PageRank sculpting--a powerful and advanced SEO tactic or a dangerous black hat spam tactic that detracts from site usability?

[BrickMarketing]

We have to agree in saying that unless providing substantial proof of a claim within a blog, it should not be stated as fact. It makes the author look quite silly. Very good rebuttal post on the subject and you seemingly are correct!

[Henna84]

PageRank Sculpting? People are so paranoid about ticking of Google. I employed "PageRank Sculpting" without any penalties. I have an E-commerce site and I had to restrict some pages from the crawl as Google indexed to many. I have have about 30 laptops in my catalog but the over zealous Google Bot managed to index around 1200 pages. After applying the no follow attribute on some of the filter, search and sort options I managed to almost half the indexed pages. So if you think about it I actually helped Google and the end user as there were lots of duplicate content

To come to Page Rank. If you understand the intention of the algorithm it does not make sense to consider PageRank sculpting BlackHat. If you have 200 pages on your site but only 20 are relevant for search then your PageRank should go to those 20 Pages to improve the probability of them being found. Imagine have your checkout cart showing up in the SERP's. Ya and no one cares what you say in your privacy policy. So strike them of the Web Graph.

Sometimes you can WhiteHat your self in the Foot

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<a href="http://www.laptop-computers.co.za">Laptop Store South-Africa</a>

[Michael_Martinez]

This article has been one of the key embarrassments to the SEO community, since it offers such bad advice. In June 2009 Matt Cutts revealed at SMX Advanced 2009 in Seattle that so many SEOs were screwing up Web sites with this stupid idea (and ignoring Google's suggestions NOT to engage in this badly conceived notion) that Google had changed the way it handled nofollow and PageRank so as to make this technique undesirable.

Unfortunately, the SEO community never noticed that what it was doing did not work. Throughout 2008 and 2009 SEOs continued to claim that their PageRank sculpting was working when, in fact, it was doing nothing. Even after revealing this much at SMX Advanced, Matt was shouted down by incredulous SEOs who knew better. He has attempted to set the record straight on his blog (Cf. http://www.mattcutts.com/blog/pagerank-sculpting/).

Any SEO who continues to speak about, promote, or defend PageRank Sculpting is living in a fairytale.