Comments on: Don't like targeted ads? Opt out, says online ad group

The Interactive Advertising Bureau releases new privacy guidelines that would allow Web sites and marketers to offer behavioral and targeted ads based on consumer data unless the consumer opts out.

[unknown unknown]

It's just easier to block them

I already have Firefox setup to block cookies from places like doubleclick and yieldmanager, and scripting is disabled thanks to no-script. Usually if I find site trying to do targeted ads or behavior analysis I ad block all there ads and web bugs.

[Penguinisto]

I already opted-out:

Adblock + Firefox takes care of all the advertisers I don't like in a heartbeat.

I haven't seen, say, a stupid mortgage rate advert in months now... :)

/P

[Carranco59]

I was looking for a way to get rid of adyield. Thanks for the answer.