Comments on: Google: Microsoft-Viacom deal helps our DoubleClick defense

Search giant argues Viacom's agreement to shift its ads from DoubleClick to Redmond's ad platform shows online ad competition concerns are unfounded. Microsoft, naturally, disagrees.

[naterandrews]

Good for everyone..

This is good for the ad industry and for Google & Microsoft. I hate saying it, but I hope that Microsoft gets a few more high profile ad deals like this. That will ensure that Google keeps innovating, and offering updates and new features to their platform. One company alone running an entire industry is no good for anyone, no matter which company it is.

[DSollick]

Holy cow...

I seriously and honestly busted a gut when I read the first line of this article: "At a Capitol Hill hearing in September, Microsoft's top lawyer skewered the proposed merger of Google and DoubleClick as a sure path to an online advertising monopoly." Wait, what? Microsoft has been to court HOW many times dealing with monopoly issues?!

http://apple20.blogs.fortune.cnn.com/2007/12/01/apple-mac-hits-record-681-market-share-in-net-applications-survey/

Okay, so Microsoft can hold 91.13% of the OS market, but Google can't hold 90% of the advertising market? I'm confused. Who's being accused for attempting a monopoly of what?

Another thing that I don't fully understand, why is it a surprise that Viacom is switching from Google to Microsoft?! Viacom is SUING Google! I know that if I'm running a company, and I'm suing another company that handles my advertising, I'm going to feel uncomfortable going in and talking to them.

Viacom: "Sooo... about those advertising deals..."
Google: "Yes? What about them?"
Viacom: "Well, you aren't angry about us suing you for a billion dollars, right?"
Google: "Oh of course not. We like to shell out a billion dollars to every company that wants to take a cheap shot at us."
Viacom: "Oh, okay. I'm going to uh.. go now. I just wanted to make sure you're not mad."
Google: "No problem. We love to waste time talking with you. By the way, make sure you sleep with one eye open, if you know what I mean."

Of course, that's an entire overdramatization but I think the point is making it's way across.

Microsoft gets 10% of the market share for online advertising and complains about it? Good. Maybe they'll realize how hypocritical they're being about it.

I've been told that people use MSWindows because it works, and therefore, it has a 90% market share. People must be saying the same thing about Google, because they own 90% of the market share on advertising.

Coincidence?

[DSollick]

Oops

I just want to say that I misread the 10% market of Microsoft in advertising. I do not claim to know the advertising market share of Microsoft and Google, only the numbers I used in my comment were rough estimates.

[suyts2]

Yes,

thanks for the "Apple" link to tell us about all the evil deeds MS is up to. Apple wouldn't lie about MS , would they? No way, we can see how truthful Apple is by the ads that they spew. BTW, now market share means something?

[sjsobol]

Hypocrites

Does anyone else see the irony in Microsoft complaining about potential monopolies?

[technewsjunkie]

Excuse me while I puke. What unmitigated MS Gall

for them to sound offended by Google's "potential" monopoly.

We all know that if Microsoft would kill for the same position.
LIARS. (I mean Lawyers)