Comments on: Lenovo bids an early adieu to IBM brand
Chinese PC manufacturer will make its way without the logo it licensed after it bought IBM's PC business two years ago.
Chinese PC manufacturer will make its way without the logo it licensed after it bought IBM's PC business two years ago.
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Under IBM, the PC Company continuously bled red ink until they finally sold it off. Now it's a profitable, money-making enterprise again. What the $#@&!* was Big Blue doing with PCCo. for twelve years!?
And Lenovo--those dirtbag scum--practically stole the PC Company from IBM and then they go "Thanks for everything; now beat it." Ungrateful jerks.
I swear, Sam Palmisano should take a good, close, hard look at how Lenovo turned the PC Company around. Because if IBM carries on the way they're carrying on, they're doomed.
The other problem was that the PC division was never able to develop strong brand for the PC's. Perhaps IBM should have kept the Thinkpads and sold off the PC brand. The laptops comprise most of Lenovo's sales in any case.
In the end the PC division was a distraction for IBM.
I purchased this product because of the IBM logo. IBM has status that is synonymous with price, quality and durability. The IBM emblem is a status symbol just like the grill on a Rolls Royce or the Mercedes Benz emblem. How many people would buy a Benz or Rolex if it didn?t come with the emblem---probably less than five percent?
Since they are no longer using the IBM logo then they should take it off their website. As it stands their advertising is completely deceptive and is nothing short of bait & switch. Lenovo is deceiving the consumer. It would take Lenovo's web designers no more than a few minutes to remove all the IBM logos off the lenovo sight.
- by thomascgty September 27, 2009 10:57 AM PDT
- This move is normal in business world; benefit from the other brand and drop the name when everything seems to be stable after the merger.
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