Comments on: Adobe Creative Suite 3 sales 'on fire'

Creative professionals are buying the latest graphics and Web suite faster than previous releases, according to an analyst group.

[luckymikerocks]

Thank Apple?

I would guess that a considerable number of sales are due to Intel
based Macs. People who otherwise would have been happy sticking
with CS2 have probably upgraded solely for the Universal Binary,
since running large apps in Rosetta, good as it is, is noticeably
lethargic and marginally unstable.

[AdamMoore]

Agreed, somewhat

I imagine Apple has a part to play in it, but again so does the PC. I upgraded my recently purchased CS2 to CS3 and never looked back. The new UI alone has decreased production time, and the smart layers, and the 50,000 other things they've added. It's just a better program.

Everyone I know in my sector of the industry has also upgraded and are happy.

Adobe just did an excellent job with it's application suite again, and it's showing with its sales. Goes to show this program pays for itself, and is worth the price of admission.

[Sabocat]

Intels and Vista and lack of competition. Oh My!

"He said that the strategy of linking the different products
gained through the merger of Adobe and Macromedia is
resonating with customers."

Like it had nothing to do with the fact the CS2 ran like a pig on
an Mac Intel or not at all in Vista. Sales for this product have
been driven by Adobe's sloth in getting software out on time to
match hardware and OS. There was a HUGE pent up demand for
working software when CS3 finally went on sale.

It's not a bad upgrade but the merger with Macromedia gave
people in the graphic industry really not other choice but to buy
up CS3.

[chuchucuhi]

better all around

I think this time everything is intergated a little better and the other properties that they've purchased over the years feel more like part of the family instead of a last minute addition. Adobe really wants to stay on top and is making an effort to do so.