Comments on: Apple going into car tech?

A new device in the works could debut with Mercedes, according to one report

[DraconumPB]

It's the...

...iCar!

Except it only runs on certain roads, and you have to pay Apple a dollar every time you drive it on a new road. If you want to do so unrestricted, however, and on better quality pavement, just give them thirty more cents.

:)

[nicmart]

However....

If 100 million of them are sold, then consumers are obviously
satisfied with the product and its ancillary costs.

[Lee in San Diego]

A better analogy would be

A better analogy would be:

The iCar drives on the same roads and burns the same fuel as the
VistaCar, but not all parts between the two are interchangeable.
However, the iCar is easier to drive, has much better safety
features, is more elegant, and has a longer product life which
makes total cost of ownership cheaper than the VistaCar.

[Jesus#2]

but...

At least it would work... AND be fun to drive ;)

The alternative is driving something that looks like a rental car,
doesn't start after being shut down... requires a restart often..
usually when inconvenient (getting on on-ramp to highway)... and
uses only certain brands of gas, due to unpredictable behavior
because of "driver" issues... AND.. is easily broken into by anyone
older than 8 years old.

[keith.in.trinidad]

AppleTV for the car...

Your wireless network is going to be available in the garage too. Drive up to the house, the Apple Car System picks up the signal and syncs new music, podcasts and movies. All are available from a multitouch interface that replaces the stereo. Back seat passengers have their choice of

Bye-bye, satellite radio?

[TogetherinParis]

Check your spelling, please!

Is there no one literate enough to correct spelling mistakes at c/
net?

[Vegaman_Dan]

More indications of Apple losing touch with their base.

If these rumors (and that's all they are right now) are true, it shows Apple's continued move away from computers and into consumer electronics instead.

I really don't like this shift away from their loyal base Macintosh customers in favor of fast cash. They are turning their backs on the Macintosh by expanding out to unrelated products like this. Focus on one product and do a great job of it. Don't spread your interests far and wide with no one product standing out. They will end up watering down the brand and quality that they have built up over the years.

[iparadisebeach]

Stuck in yesterday

I don't feel that Apple is looking for "fast cash" nor anything
near that matter. Apple is aiding in what the computer industry
has been moving towards which is a "Life." Digital integration
into every facet of a consumer's life is key. They are taking the
Mac and putting it into the consumer's hands in every situation.
They are giving that reliability and beauty of design to
everything digital we use; which personally I am enthralled
about. Where once I had product after product fail due to faulty
design or hardware, I now am getting the peace of mind that is
Apple. Our lives grow they don't stand still at one spot and with
Apple being apart of so many lives (including mine) I'm elated to
know they are growing and moving with me.