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Comments on: Dell's new focus: Don't look back

With a new management team in place, the computer maker could be preparing to make changes to some of its core ideals.

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#1 Complaint by customers.
by Jonathan March 1, 2007 1:29 PM PST
I do Dell warrantee work and I can tell you the #1, top of the pile, bar none, ain't-nothing-worse-then-this, complaint is customer service. The people I run across can deal with failed hardware. (Note that there isn't a single manufacturer on the market who doesn't have defective hardware here and there.) They can deal with having a tech show up at their door 3 times in a row because defective parts are being sent out. They can deal with all of this. What they can't deal with is:
1. Being on the phone an average of 2 hours.
2. CSR's who are crabby or outright arrogant pricks.
3. Accents so thick you need a machete to cut through it.
4. Troubleshooting processes that really are above what the average customer is capable of. (PS. OK we are expected to take ESD precautions but the customer is not?)
5. CSR's who are NOT experienced enough. Some of the people I run across are geeks. Some even have BA's in computer science. Consistently I'm being told that the people on the phone are script readers. Not trouble shooters. So for the average person this may be fine. For the geeks of the world it?s just pissing them off something fierce when they already told the CSR that they ran the diagnostics, but they need to do it again....because. Just because. Many of the things they are being asked to do to their system could easily be dismissed with someone competent in troubleshooting.

If Dell is serious about regaining that market share from HP they NEED to do something about their customer service. I do my damnedest to mend the relationship while on site but there is only so much I can do for a truly pissed off customer who basically tells me they will never buy another Dell ever again. If they don't fix this Dell will continue to bleed customers to HP/Apple/Toshiba/Etc.
Reply to this comment
I totally understand
by eldernorm March 2, 2007 7:16 AM PST
While I don't have to deal with Dell CA (that falls to the IT person. :-) ) I can totally agree. My Apple recently had a powersupply issue. Apple has great customer service. I explained the problem and they were VERY attentive and helpful. While I had to manually bring the machine in for support, Hey, thats life. I brought the machine in early, one hour later, I am out the door.

Customer SERVICE. Taking care of customers so that they become repeat customers.
...a little too late
by BobBobBobBobBobBobBob March 2, 2007 9:02 AM PST
I predict Dell will not recover from this, they have lost most of
their loyal customers to other manufacturers. Their earnings will
continue to decline and will soon be buried in debt and end up
losing factories, other assets and IP to India and China. To top it
off, government regulators currently investigating Dell, will
probably dig-up some nasty accounting practices which usually
happens to troubled companies as they try to get "creative" in
balancing their numbers. Best final thing for them to do is...
1. sell all inventory to clearance shops and internet stores such
as computergeeks.com
2. after selling all assets and IP, give the money back to stock
holders and close shop

what goes around, comes around :P
#1 Complaint by customers.
by Jonathan March 1, 2007 1:29 PM PST
I do Dell warrantee work and I can tell you the #1, top of the pile, bar none, ain't-nothing-worse-then-this, complaint is customer service. The people I run across can deal with failed hardware. (Note that there isn't a single manufacturer on the market who doesn't have defective hardware here and there.) They can deal with having a tech show up at their door 3 times in a row because defective parts are being sent out. They can deal with all of this. What they can't deal with is:
1. Being on the phone an average of 2 hours.
2. CSR's who are crabby or outright arrogant pricks.
3. Accents so thick you need a machete to cut through it.
4. Troubleshooting processes that really are above what the average customer is capable of. (PS. OK we are expected to take ESD precautions but the customer is not?)
5. CSR's who are NOT experienced enough. Some of the people I run across are geeks. Some even have BA's in computer science. Consistently I'm being told that the people on the phone are script readers. Not trouble shooters. So for the average person this may be fine. For the geeks of the world it?s just pissing them off something fierce when they already told the CSR that they ran the diagnostics, but they need to do it again....because. Just because. Many of the things they are being asked to do to their system could easily be dismissed with someone competent in troubleshooting.

If Dell is serious about regaining that market share from HP they NEED to do something about their customer service. I do my damnedest to mend the relationship while on site but there is only so much I can do for a truly pissed off customer who basically tells me they will never buy another Dell ever again. If they don't fix this Dell will continue to bleed customers to HP/Apple/Toshiba/Etc.
Reply to this comment
I totally understand
by eldernorm March 2, 2007 7:16 AM PST
While I don't have to deal with Dell CA (that falls to the IT person. :-) ) I can totally agree. My Apple recently had a powersupply issue. Apple has great customer service. I explained the problem and they were VERY attentive and helpful. While I had to manually bring the machine in for support, Hey, thats life. I brought the machine in early, one hour later, I am out the door.

Customer SERVICE. Taking care of customers so that they become repeat customers.
...a little too late
by BobBobBobBobBobBobBob March 2, 2007 9:02 AM PST
I predict Dell will not recover from this, they have lost most of
their loyal customers to other manufacturers. Their earnings will
continue to decline and will soon be buried in debt and end up
losing factories, other assets and IP to India and China. To top it
off, government regulators currently investigating Dell, will
probably dig-up some nasty accounting practices which usually
happens to troubled companies as they try to get "creative" in
balancing their numbers. Best final thing for them to do is...
1. sell all inventory to clearance shops and internet stores such
as computergeeks.com
2. after selling all assets and IP, give the money back to stock
holders and close shop

what goes around, comes around :P
Don't look back!
by Hans131 March 1, 2007 1:31 PM PST
It is just great that Dell does not want to look back. Certainly many of former Dell customers will surely do that. What an easy way out, not to look back. Look Back Dell should and perhaps, just perhaps they will learn from past mistakes.
As for me anything Dell does is a lost cause. Once burned, twice shy!
Reply to this comment
Don't look back!
by Hans131 March 1, 2007 1:31 PM PST
It is just great that Dell does not want to look back. Certainly many of former Dell customers will surely do that. What an easy way out, not to look back. Look Back Dell should and perhaps, just perhaps they will learn from past mistakes.
As for me anything Dell does is a lost cause. Once burned, twice shy!
Reply to this comment
Glad I read this thread
by jianema March 1, 2007 3:58 PM PST
I've spent the last week pondering the options I need to build /purchase a new Dell Laptop. The views and horror stories here mirror those posted on Consumer Reports. I will definitely not be placing this order.
Reply to this comment
Glad I read this thread
by jianema March 1, 2007 3:58 PM PST
I've spent the last week pondering the options I need to build /purchase a new Dell Laptop. The views and horror stories here mirror those posted on Consumer Reports. I will definitely not be placing this order.
Reply to this comment
Latitudes/Optiplex Supported Onshore
by pmchefalo March 3, 2007 8:25 AM PST
The comment I'm responding to is wrong.
Reply to this comment
Latitudes/Optiplex Supported Onshore
by pmchefalo March 3, 2007 8:25 AM PST
The comment I'm responding to is wrong.
Reply to this comment
Dell lost the #1 spot because of AMD
by i_am_still_wade March 3, 2007 12:43 PM PST
When the Opteron was the hottest thing since sliced bread, Dell said nobody wanted it.

When HP had a hard time keeping AMD systems in stock, Dell said nobody wanted it.

That stupid blunder cost Dell. They were telling customers what they wanted instead of giving customers what they wanted. I think Intel had a hand in that, because Dell only started selling AMD when the awesome Core 2 came out.
Reply to this comment
Dell Just Doesn't Care What You Want....
by fred dunn March 5, 2007 10:54 AM PST
It's all about what will sell you, period. They could give a damn about you once you have one of their systems.
And you are right, they missed out on the AMD highlight days, when the Athlon kicked the Pentium 4's behind and Opteron is still the ONLY real choice in a TRUE Multiprocessor system since Intel is still stuck communicating on the FSB along with everything else.
Even Intel's "quad core" which is not really, is just two dual cores on the same die but for one dual core to talk to the other (beyond cache) it has to go to through the front side bus.

Michael Dell is just as much if not more at fault for the misfortunes at Dell than Kevin Rollins was because Rollins inherited the "Dell" culture from him.

If Dell wants to get back into the consumer market then they have to listen to the customer and that goes against everything Dell is in this market. On the other hand they do care about their large business users and most of the have marketing and engineering sessions with them.

As far as the consumer market Dell has lost it and in my opinion will not get it back.

Fred Dunn
Dell lost the #1 spot because of AMD
by i_am_still_wade March 3, 2007 12:43 PM PST
When the Opteron was the hottest thing since sliced bread, Dell said nobody wanted it.

When HP had a hard time keeping AMD systems in stock, Dell said nobody wanted it.

That stupid blunder cost Dell. They were telling customers what they wanted instead of giving customers what they wanted. I think Intel had a hand in that, because Dell only started selling AMD when the awesome Core 2 came out.
Reply to this comment
Dell Just Doesn't Care What You Want....
by fred dunn March 5, 2007 10:54 AM PST
It's all about what will sell you, period. They could give a damn about you once you have one of their systems.
And you are right, they missed out on the AMD highlight days, when the Athlon kicked the Pentium 4's behind and Opteron is still the ONLY real choice in a TRUE Multiprocessor system since Intel is still stuck communicating on the FSB along with everything else.
Even Intel's "quad core" which is not really, is just two dual cores on the same die but for one dual core to talk to the other (beyond cache) it has to go to through the front side bus.

Michael Dell is just as much if not more at fault for the misfortunes at Dell than Kevin Rollins was because Rollins inherited the "Dell" culture from him.

If Dell wants to get back into the consumer market then they have to listen to the customer and that goes against everything Dell is in this market. On the other hand they do care about their large business users and most of the have marketing and engineering sessions with them.

As far as the consumer market Dell has lost it and in my opinion will not get it back.

Fred Dunn
Remember Mike's advice to Steve
by J.G. March 3, 2007 5:45 PM PST
. . .Give the investors their money back and shut down.

Ironically, Apple's capitalization passed Dell's last year.
Reply to this comment
Remember Mike's advice to Steve
by J.G. March 3, 2007 5:45 PM PST
. . .Give the investors their money back and shut down.

Ironically, Apple's capitalization passed Dell's last year.
Reply to this comment
A dubious idea
by J.G. March 3, 2007 5:58 PM PST
"If it decides to go this route, Dell might find it easier to strike
up an exclusive partnership with a retailer like Costco or Radio
Shack. This would prevent it from having to slug it out with its
competitors, but still give it a prominent place to showcase its
products. Dell already has a relationship with Costco dating back
to 2005, when it used certain Costco stores to rid itself of
outdated components, Bhavnani said."

Radio Shack is actually diversifying its brands. I've heard they
will even be carrying Apple laptops later this year. (Best Buy is
already doing so.) If they just got a manufacturer with a
growing market share, why should they want Dell? Nor does
having used Costco as a dumping ground previously bode well
for an equal partnership. Seems to me that Dell has burned a
lot of bridges and is getting desperate.
Reply to this comment
A dubious idea
by J.G. March 3, 2007 5:58 PM PST
"If it decides to go this route, Dell might find it easier to strike
up an exclusive partnership with a retailer like Costco or Radio
Shack. This would prevent it from having to slug it out with its
competitors, but still give it a prominent place to showcase its
products. Dell already has a relationship with Costco dating back
to 2005, when it used certain Costco stores to rid itself of
outdated components, Bhavnani said."

Radio Shack is actually diversifying its brands. I've heard they
will even be carrying Apple laptops later this year. (Best Buy is
already doing so.) If they just got a manufacturer with a
growing market share, why should they want Dell? Nor does
having used Costco as a dumping ground previously bode well
for an equal partnership. Seems to me that Dell has burned a
lot of bridges and is getting desperate.
Reply to this comment
Showing 2 of 2 pages (82 Comments)
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