Comments on: Apple eyes fizz in Pepsi iTunes giveaway

Winners who redeem coupon for free song will be entered in drawing for free silver iPod Mini.

[shoffmueller]

remember the first promotion...

... when you could see if you were a winner or loser before you bought the pepsi by tilting the bottle and looking?

[Thomas, David]

Good Point But ...

I think what they really care about is two-fold, you buying a
Pepsi, and you using iTunes. However, since the first
promotion, i think this campaign will help Pepsi and the Artists a
lot more than they will help Apple. But then again, its simply a
promotion, and probable affirmation.

[cutekangaroo]

I don't think they would make the same mistake twice

Once, shame on me, twice, shame on you.

Won't make same mistake

Obviously, Pepsi won't make the same
mistake twice. They will find some way to put a
peel-off cover on the inside of the cap or
something like that.

Actually, even before the "hack" hit the news, I
noticed that if you tipped the bottle to just the
right position and squinted in just the right way
that it was possible (with great difficulty and
some amount of time) to eventually figure out
if the bottle was a winner. I'll bet many others
noticed this, too. But unless you're a kid with a
small weekly allowance who doesn't mind
spending a lot of time loitering in front of the
soda section of the local "7-11" fumbling and
squinting at one Pepsi bottle after another -
while the manager frowns at you - it's really
not worth the trouble. On average, one out of
three bottles wins anyway.

[John G. Melone]

Pepsi iTunes promotion

In the Bay Area, Richmond and East Bay did not get bottle caps
until one week before the end of the promotion. This included
Safeway and other major Chains and small 7-11 type stores and
they were on the shelves for weeks after the promotion that
Kicked on on Super Bowl Sunday. In San Francisco itself, All
store had the caps within a week of kickoff. A night watchman in
San Francisco told me they had them in the Pepsi Machines at
work on Super Bowl Sunday. Since I drink Pepsi and have iTunes,
I looked for stores that carried the promotion. Of the 80 songs I
got in the promotion only five came from the East Bay Retail
stores. The Richmond Safeway at MacDonald and San Pablo is in
walking distance of four blocks. Other Stores are over a mile.

I Teach Computer in San Francisco and even the Mom & Pop
stores had the promotion bottles and I would bring home a half
dozen in the backpack on BART (Subway/underground/under
the bay).