Comments on: Gunning for game dollars

San Francisco conference draws marketers and publishers eager to cash in on in-game ads' $1 billion potential.

[DeathMagnet]

Kind of ironic to me..

In the modding community, it has not been unheard of for a group of modders to be served a Cease and Desist for putting some copyrighted texture (ie Coke sign) in a game to give it more realism. Even though the modders are giving away their mod and getting nothing in return. Now these same companies are paying big bucks to put the same textures in commercial games.

Personally, I'm not fond of ads in games. It's bad enough I get SPAM in my inbox, I don't need in my games too!

[vanox]

They'll try anything I suppose

I can definitely see getting regular updates so every time you played the game a different AD would appear.

I personally don't care. I'd just ignore it anyway. However, since I would have purchased the game, I should have the option to turn off the ads.

On a different line, how long will it take for someone to hack the ad and put in whatever content they wanted?

[SteveBarry687]

If they do this too much.....

It will be the death of gaming as we know it. The gaming industry now makes more money than the movie industry.

The difference is that movie goers are like my mom and don't even notice that there are product placements right infront of their eyes (perfect for brainwashing, read target audience) and gamers tend to be like me, who look for this stuff, so they can remove it or find ways to block it.

This is a dumb idea that is nothing more than flushing money down the toilet.

As for being able to shut it off. The marketing people will force the game developers to put the advertising code so deep into the executible that it will be a DMCA violation to mess with it.

I think to myself "Do the advertisers enjoy the advertsing driven world they have created or does it irritate them just as much."

Get a clue

The advertising industry and for that matter the television industry as a whole have no clue.

First of all its not just that their demographic is watching less tv and playing more games. The problem is the TV networks, cable, satellite or otherwise are no longer putting shows on that people want to watch. Prime example is all the "Reality TV" that is on most every channle. I personnaly refuse to watch any of it, it's all stupid in my book.

Because of this, of coarse advertising is going to be less effective.

For the most part, I would be very surprised to see advertising in the games I play as most are based in medieval fantasy worlds. But if, for some foolish reason it did show up in this type of game, I'll be honest here, I'd shelf the game and find something else to do that did not have advertising.