Advertisers are loosing money. Huge amounts of money are spent on network airtime. Primetime being the most heavily viewed also cost the most. So this would be a way of making a portion of it back. I wouldn't be surprised to hear about this being helped along by those very same advertisers that are loosing money.
Let's see... there's already 20 minutes of commercials per hour. That's makes 1 minute of commercials, 2 minutes of program. Now lets add in all the infomercials which are on almost every channel between 2am and 6am... Wow! Half of TV is commercials, if not more... and this is how it is on cable and satelite as well and we pay for it.
And, to further annoy me, they crank up the volume to about twice what the program is showing. I might consider watching them if they weren't trying to hurt my ears. The mute button now has all the letters worn off.
You can bet that I and others will no longer be watching broadcast TV if this continues... not when I can go rent a movie for $1 a day out of a DVD vending machine (now available at my local store). That's a movie a night for less that cable or satelite.
Broadcast TV no longer had a monopoly on what we choose to watch since the the invention of the VCR... not when movies can now be purchased directly. Some shows are even available for free download on the internet. Advertisers, beware! The public will only tollerate so much before casting your broadcast medium adrift.
Philips cant just put this software on the network and have it run. It needs some kind of cable box or DVR to run on. They may decide to sell it to your local cable company, or the courts may require TiVo or Replay to put it in the next update, but the networks can't just make it run on your TV.
So, you can't change channels while a commercial is playing without paying for it? So, when can you change the channel without paying for it? Who decides which "commercial" is pre-emptive? It seems to me that, too often, when I change channels during one commercial, I get another commercial.
Do advertisers want you to change channels only during the programs that are supposed to paying for? Given the current increase in the numbers of commercial messages, particularly on Discovery, and ever shrinking amount of TV that is actually aimed at "entertainment", is this a particularly good idea? I mean, it seems this product would make you choose between watching one channel all the time, trying to change the channel during the 1.5 minutes between commercials or just chucking it all and reading a book...
Oh, and what about those annoying "mini-commercials" that most of the cable networks run along the bottom of screen inbetween the actual commercials? Would you be able to change the channel during those? How about product placements? Better buy one TV for each channel, because it seems there is less and less time on broadcast and cable TV that is not devoted to advertising in one form or another.
So, you can't change channels while a commercial is playing without paying for it? So, when can you change the channel without paying for it? Who decides which "commercial" is pre-emptive? It seems to me that, too often, when I change channels during one commercial, I get another commercial.
Do advertisers want you to change channels only during the programs that are supposed to paying for? Given the current increase in the numbers of commercial messages, particularly on Discovery, and ever shrinking amount of TV that is actually aimed at "entertainment", is this a particularly good idea? I mean, it seems this product would make you choose between watching one channel all the time, trying to change the channel during the 1.5 minutes between commercials or just chucking it all and reading a book...
Oh, and what about those annoying "mini-commercials" that most of the cable networks run along the bottom of screen inbetween the actual commercials? Would you be able to change the channel during those? How about product placements? Better buy one TV for each channel, because it seems there is less and less time on broadcast and cable TV that is not devoted to advertising in one form or another.
If you could manufacture TV's that would automatically turn down the volume at the beginning of program breaks, during commericals, then turn the volume back up when the program starts again...YOU MIGHT SELL MORE FREAKIN' TVs!!!
Here's a quarter, go buy yourself a clue Phillips.
I can think of no better means of boosting the book market!
Sarcasm aside, where would this stop? A little tweaking and you could be locked into viewing the entire program. A little more tweaking and you could be locked into the channel for the evening...unless you pay yet another fee.
Extortion: noun. The practice of obtaining something, esp. money, through force or threats.
this story is getting a lot of coverage -- now in the mainstream press (like ABC News) , not just technical press (CNET) .
I think Philips will soon be foreced to disavow their creation or face consumer backlash from people who think this technology is in their TV products. Who wants to buy a Philips HDTV where you are forced to watch the ads? (People will think that, since they've filed for a patent.)
If any DVR or TV manufacturer did this, I truly doubt consumers will be out buying their products, because there are alternatives, even if the alternative is to watch an older TV (or not watch TV).
As long as viable alternatives exist, I don't see this being much if a problem.
And even if it did find its way into consumer electronics and end-user content, they'd have a revolution on their hands. What's with all these companies FORCING their will on the consumer?
If our cable/dish providers choose to use this technology, we as consumers could be hosed.
But why are they working on this technology instead of something that levels the volume between the show and the commercials. I am so tired of having to turn up the tv to hear my program, only to be blown away when a commercial comes on!!!
And what I mean by this is that the cable & dish providers give us the box - if they have this on the boxes they require us to use, we'd be at their mercy. And of course, the majority of consumers wouldn't research this up front and would get the bad news after they've already had everything installed...
This isunconscionable: we need to band together: bioycott every Phillips product: lightbulbs and of courseNorelco brand, thenamethey used tocamouflage theirtrue Dutch origin beforeAmericans got used to buy foreign junk SAY IT: no more phillips, NO NORELCO!
This isunconscionable: we need to band together: bioycott every Phillips product: lightbulbs and of courseNorelco brand, thenamethey used tocamouflage theirtrue Dutch origin beforeAmericans got used to buy foreign junk SAY IT: no more phillips, NO NORELCO!
I gave up TV a couple of months ago and find life richer. I read more, hike more, laugh more and value relationships more! Anything that discourages TV is good.
Do I smell a Philips product boycott in the making. - and US priorities.
Its interesting to note the number of comments made to day on c/net articles. The alberto gonzales legislation to require porn sites to register with the gov. got 57 comments. Understand that this legislation is just stroking the dim witted conservatives into voting for Repubs. in the upcoming elections. Its also a distraction so we don't focus on the ending of the world by the Bushites. Again - 57 comments on the end of the world politics. However, when some idiot marketeer with Philips wants to make the US public watch lame commercial - that gets 88 comments. Gotta love this country and its people's priorities. On the other hand if we survive the next two years of Bushitus, I'm all for boycotting Philips.
Do I smell a Philips product boycott in the making. - and US priorities.
Its interesting to note the number of comments made to day on c/net articles. The alberto gonzales legislation to require porn sites to register with the gov. got 57 comments. Understand that this legislation is just stroking the dim witted conservatives into voting for Repubs. in the upcoming elections. Its also a distraction so we don't focus on the ending of the world by the Bushites. Again - 57 comments on the end of the world politics. However, when some idiot marketeer with Philips wants to make the US public watch lame commercial - that gets 88 comments. Gotta love this country and its people's priorities. On the other hand if we survive the next two years of Bushitus, I'm all for boycotting Philips - just for thinking this kind of crap.
I presently own a Philips wide screen (picture tube) television but want to move up to an LCD wide screen TV. I've been looking at models from Samsung, Sony and Philips. After reading this article my obvious choice will now be between the Samsung or the Sony..!
I will try to remain calm, because I don't want my blood pressure to rise dangerously...
The only thing I can say about being forced to watch ads, is that if they try, I shall even consider the most radical action I can imagine: I may actually turn off the television and spend my time engaging is social conversation.
I will try to remain calm, because I don't want my blood pressure to rise dangerously...
The only thing I can say about being forced to watch ads, is that if they try, I shall even consider the most radical action I can imagine: I may actually turn off the television and spend my time engaging is social conversation.
I will try to remain calm, because I don't want my blood pressure to rise dangerously...
The only thing I can say about being forced to watch ads, is that if they try, I shall even consider the most radical action I can imagine: I may actually turn off the television and spend my time engaging is social conversation.
Viewers should decide whether they’d like to see commercials or not. Imposing commercial content is tyrannical and, simply put, idiotic. Who came up with this idea? Way to go!
Viewers should decide whether they’d like to see commercials or not. Imposing commercial content is tyrannical and, simply put, idiotic. Who came up with this idea? Way to go!
So, you can't change channels while a commercial is playing without paying for it? So, when can you change the channel without paying for it? Who decides which "commercial" is pre-emptive? It seems to me that, too often, when I change channels during one commercial, I get another commercial.
Do advertisers want you to change channels only during the programs that are supposed to paying for? Given the current increase in the numbers of commercial messages, particularly on Discovery, and ever shrinking amount of TV that is actually aimed at "entertainment", is this a particularly good idea? I mean, it seems this product would make you choose between watching one channel all the time, trying to change the channel during the 1.5 minutes between commercials or just chucking it all and reading a book...
Oh, and what about those annoying "mini-commercials" that most of the cable networks run along the bottom of screen inbetween the actual commercials? Would you be able to change the channel during those? How about product placements? Better buy one TV for each channel, because it seems there is less and less time on broadcast and cable TV that is not devoted to advertising in one form or another.
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And, to further annoy me, they crank up the volume to about twice what the program is showing. I might consider watching them if they weren't trying to hurt my ears. The mute button now has all the letters worn off.
You can bet that I and others will no longer be watching broadcast TV if this continues... not when I can go rent a movie for $1 a day out of a DVD vending machine (now available at my local store). That's a movie a night for less that cable or satelite.
Broadcast TV no longer had a monopoly on what we choose to watch since the the invention of the VCR... not when movies can now be purchased directly. Some shows are even available for free download on the internet. Advertisers, beware! The public will only tollerate so much before casting your broadcast medium adrift.
Do advertisers want you to change channels only during the programs that are supposed to paying for? Given the current increase in the numbers of commercial messages, particularly on Discovery, and ever shrinking amount of TV that is actually aimed at "entertainment", is this a particularly good idea? I mean, it seems this product would make you choose between watching one channel all the time, trying to change the channel during the 1.5 minutes between commercials or just chucking it all and reading a book...
Oh, and what about those annoying "mini-commercials" that most of the cable networks run along the bottom of screen inbetween the actual commercials? Would you be able to change the channel during those? How about product placements? Better buy one TV for each channel, because it seems there is less and less time on broadcast and cable TV that is not devoted to advertising in one form or another.
Do advertisers want you to change channels only during the programs that are supposed to paying for? Given the current increase in the numbers of commercial messages, particularly on Discovery, and ever shrinking amount of TV that is actually aimed at "entertainment", is this a particularly good idea? I mean, it seems this product would make you choose between watching one channel all the time, trying to change the channel during the 1.5 minutes between commercials or just chucking it all and reading a book...
Oh, and what about those annoying "mini-commercials" that most of the cable networks run along the bottom of screen inbetween the actual commercials? Would you be able to change the channel during those? How about product placements? Better buy one TV for each channel, because it seems there is less and less time on broadcast and cable TV that is not devoted to advertising in one form or another.
Here's a quarter, go buy yourself a clue Phillips.
gawdess
Sarcasm aside, where would this stop? A little tweaking and you
could be locked into viewing the entire program. A little more
tweaking and you could be locked into the channel for the
evening...unless you pay yet another fee.
Extortion: noun. The practice of obtaining something, esp. money,
through force or threats.
I think Philips will soon be foreced to disavow their creation or face consumer backlash from people who think this technology is in their TV products. Who wants to buy a Philips HDTV where you are forced to watch the ads? (People will think that, since they've filed for a patent.)
As long as viable alternatives exist, I don't see this being much if a problem.
It's outta hand.
sell well, even with a hack.
But why are they working on this technology instead of something that levels the volume between the show and the commercials. I am so tired of having to turn up the tv to hear my program, only to be blown away when a commercial comes on!!!
SAY IT: no more phillips, NO NORELCO!
SAY IT: no more phillips, NO NORELCO!
more, hike more, laugh more and value relationships more!
Anything that discourages TV is good.
The only thing I can say about being forced to watch ads, is that if they try, I shall even consider the most radical action I can imagine: I may actually turn off the television and spend my time engaging is social conversation.
Horrors!
;-)
The only thing I can say about being forced to watch ads, is that if they try, I shall even consider the most radical action I can imagine: I may actually turn off the television and spend my time engaging is social conversation.
Horrors!
;-)
The only thing I can say about being forced to watch ads, is that if they try, I shall even consider the most radical action I can imagine: I may actually turn off the television and spend my time engaging is social conversation.
Horrors!
;-)
Do advertisers want you to change channels only during the programs that are supposed to paying for? Given the current increase in the numbers of commercial messages, particularly on Discovery, and ever shrinking amount of TV that is actually aimed at "entertainment", is this a particularly good idea? I mean, it seems this product would make you choose between watching one channel all the time, trying to change the channel during the 1.5 minutes between commercials or just chucking it all and reading a book...
Oh, and what about those annoying "mini-commercials" that most of the cable networks run along the bottom of screen inbetween the actual commercials? Would you be able to change the channel during those? How about product placements? Better buy one TV for each channel, because it seems there is less and less time on broadcast and cable TV that is not devoted to advertising in one form or another.