Comments on: Samsung to assault Apple with ads, products

Samsung said it would take on Apple in music last year. Not much happened. Now, it says 2006 will be the year.

[egarc--2008]

Samsung will overtake iPod?

Umm...OK.

Good luck with that

They said the same thing last year.. and we all know how well they did in the MP3 player market in 2005.

Hey maybe if they keep up this "breakaway" pace they have set they may even gain another 1% of market share by 2007.

[eggyacid]

not going to happen, Samsung

Maybe if Samsung can make a better product not just flood the
market with JUNKs.... there might be a chance.
focus more on develop a better product first... Rule of marketing

[djemerson]

Wrong Idea

Ease of use and and simple form factor are what have sold iPods,
not the advertising.

[mistergoodman]

marketing money matters

Well, Apple didn't spend $165 marketing the iPod last year just because they had too much money and didn't know what to do with it. Heck, a lot of people think that ALL mp3 players are iPods.

I don't remember hearing about any Samsung products so far that are a threat to the iPod though. Heck, I suspect Samsung will be lucky to overtake SanDisk for the number two spot in the DAP market. SanDisk players work quite well, and are very affordable.

[sanenazok]

Just keep making them printers

I love my Samsung personal laser printer. Got it on BF for $59 w/shipping. Forget the music player business. Focus on corporate sales.

[dotmike]

It's going to be crowded at the top!

First it was Creative that had "declared war on Apple" and spent
massive amounts on an advertising campaign, but instead ended
up barely breaking even.

Then Dell, whose CEO had a quote along the lines that back
when he was a young dude there was this device called a
"Walkman" that now no one remembers. Didn't help the sales of
the Dell DJ though.

Then Sony, who after finally seeing the MP3 light and
downplayed its ATRAC format, started bringing a new design out
every few months hoping to find that stuck.

Then Toshiba, with Bill G spruiking their new portable media
center in his CES keynote. (Because we just know how everyone
wants heavily restricted subscription .wmv playback on a 2"
screen.)

Then Creative again, this time with CNET rooting for them (best
of show award, negative iPod stories, etc).

And now Samsung, who wins both ways anyway, since Apple
actually buys their flash memory from them.

So...

When Apple is finally KilledForSure(tm), it's going to be a
crowded place for so many companies whose marketshare will
all suddenly take the lead.

[adammasri]

flinty & jaunty?

Flinty refers to having a likeness or consistency of flint, a hard gray
rock used on Survivor to start fires. Jaunty refers to having a
cheerful, self-confident manner. So, these new mp3 players will
easily catch fire, and Samsung will be happy about it? Did I
understand that right?

Someone please buy this man a dictionary & thesaurus. Or maybe
he could just bookmark www.onelook.com on one of his company's
phones?

[TyTyson]

Good luck Samsung.

You said the same thing a year ago and look where you are.

Give up already.

It aint gonna happen.

Yea, like it's so much cooler...

to be able to impress people by telling them you have a "YH-J70SB" instead of an iPod.

[systemlag.com]

10,000 Products Or Just 1 That Doesn't Suck?

Save your advaertising money until you have a good product.

[radhekrishna]

samsung's over confidence

I dont no why samsung wants to assault Apple thru advertisements.But it is the wrong step if it execute its plans to assault apple.

To be top in MP3market means not to assault any other company.

Definitely it will loose money thru advertisements in coming years 2006 2007.

Samsung will always late in releasing products.
It recently released some new cell phones in india with some fetures.That features ae already
given by LG and NOKIA.No one wants to buy that unneccesarily.

"If you want to become Top come with new ideas but not with new assaults".

"No one in history became top by assaulting others".

"Why to wake up Tiger(Apple) when it is calm"
by assaulting them.