Comments on: Photo: Sizing up shoppers

Intellifit becomes toast of Demo conference with kiosk that measures body measurements to take stress out of buying clothes.

[nealda]

If there's one thing retailers love...

...it's a big box that consumes a bunch of floor space. That thing has to boost revenue enough to cover it's cost PLUS the loss of sales due to reduced square footage on the sales floor.

[dennis e]

I agree with you..!!

this thing lOOks like a over size phone booth.!! What happen to the old tape ruler, and, a person to size you. !! AND ! It took up a whole less size SPACE.! dO PEOPLE KNOW HOW TO USE A TAPE RULER, ??!!?

You missed the point!

This space is cheap. The plastic box is cheap. ...Of the 600 billion$$ of clothing sold per year over 24% is returned because it does not fit! A store chain that can say "no matter if you buy in the store or on-line we can give you cloths that fit, AND you won't have the hassle of returns" wins BIG. I read where Pennys can save over $50,000,000 in the first year with this thing. People will go to the stores that can give them exact fit. Wive can tell their husbands " Buy my Christmas present at Macy's because they HAVE MY SIZE!"